Providing Market Intelligence for 40 Years

In The News

A lot of people share Netflix accounts, and that’s an issue

Every new and widely used technology brings new challenges with it, and TV streaming is no different. According to a new report from Dallas-based market research firm Parks Associate, more than 10 per cent of households in the U.S. that have a broadband connection and watch a subscription streaming service like Netflix or Hulu Plus share an account with someone else.

Or, to be more precise, they use someone else’s account.

“This finding equates to 11 per cent of all households that are relying exclusively on shared accounts when using subscription OTT services.“

Here’s how some numbers break down: 11 per cent of Netflix subscribers, 10 per cent of Hulu Plus subscribers, and 5 per cent of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

When it comes to demographics, it’s the younger audience that’s likely to share an account, with 22 per cent of those 18-24 who use an OTT service (over-the-top) use a subscription paid by someone outside of their household.

From the article "A lot of people share Netflix accounts, and that’s an issue" by Sead Fadilpaši?.

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs

A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive