Providing market intelligence for more than 35 years

In The News

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, according to new consumer research from Parks Associates.

Rather than doubt OTT’s permanence as in the past, pay-TV providers are starting to respond to the demand: The number of pay-TV subscribers who receive online video services has jumped nearly 50% in a year.

“In late 2019, the market reached the crossover point where the same percentage of U.S. broadband households subscribed to an OTT service as subscribed to a pay-TV service, and now OTT adoption outpaces pay TV by double digits,” points out Kristen Hanich, senior analyst for the market research firm.

Presently, 79% of pay-TV households also have OTT subscriptions.

From the article "60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services" by Karlene Lukovitz.  

Previously In The News

Parks Associates: Security and Smart Home Research for 2017

CE Pro sister publication Security Sales & Integration recently revealed security and smart-home statistics from its annual Residential Market Report. Researched with Parks Associates, and now in its...

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...

Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before

Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive