Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming video services. Additionally, 12% of US internet households are Cord Nevers, who have never subscribed to any sort of traditional pay TV.
The Dashboard research service tracks adoption trends and shifts in the video services market, including households who are disconnecting in favor of free-to-air broadcasts or online video services.
Parks Associates' research shows, as of Q3 2024, 59% of subscriptions across the eight leading SVOD services are basic tier with ads subscriptions:
From the LightReading article, "56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates"
Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
