Providing market intelligence for more than 35 years

In The News

35% Of Large Builders Adding Smart Tech To New Homes: Study

“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research director, connected home, Parks Associates. “New consumer experiences, such as the current impact of COVID-19 on working at home, will increase the value proposition of smart home tech among consumers.”

The majority of large-scale home builders offer smart home technology to increase the appeal of the house and sales price, with smart lights, thermostats and door locks typically offered as standard, and smart appliances and smart water devices usually offered as upgrades, according to Parks.

From the article "35% Of Large Builders Adding Smart Tech To New Homes: Study" by Chuck Martin.

Previously In The News

Comcast and Charter team up to launch a new streaming platform for US consumers

Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

Roku is the top streaming device in the U.S and still growing, report finds

Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...