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2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

December 18, 2024

home automation

Security Sales & Integration

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.

Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.

Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.

From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"

Previously In The News

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Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...

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A new industry report from Parks Associates released Thursday shows that construction of zero net energy (ZNE) homes increased by 75% from 2016 to 2017. According to Home Energy Management: Road to...

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The firm has built a reputation for inexpensive, simple television accessories and leads Amazon’s Fire TV, Google’s Chromecast and the Apple TV in the U.S. market, according to research company Parks...

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