The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.
Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.
Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.
From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"
The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...
The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...
