Providing market intelligence for more than 35 years

In The News

How do we get consumers to love connected cars?

Airbiquity believes a big factor is the technology adoption curve that impacted the widespread adoption of other mass-market technologies like television, VCRs, home broadband, and most recently smartphones. Younger and more digitally oriented consumers are the early adopters of these systems as they typically try new technologies to enhance their lives. Older, less digitally savvy consumers tend to be laggards for a number of reasons such as lack of awareness about the value the systems could provide them, satisfaction with “traditional” technologies like AM/FM radio, or simply not wanting to take the time and energy to learn how to use something that’s new and confusing. We know there’s a correlation between early adopters of technology like smartphones and early adopters of connected car systems. A recent Parks Associates study found that 48% of vehicle owners that owned smartphones were very interested in the ability to view maps and receive directions in their cars versus 37% of vehicle owners that didn’t own smartphones. Like the masses of flip-phone users that transitioned to smartphones after years of seeing their friends and kids use them, consumers will increasingly become aware of and use connected car systems after personal exposure, hearing recommendations from friends, reading positive reviews in the media, and listening to well informed and compelling dealer sales people.

From the article " How do we get consumers to love connected cars?" by Sunil Raghavan.

Previously In The News

U.S. Ad-Supported Streaming Households Leap To 41% Share

The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s...

On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home

Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...

Pluto TV’s Most Popular Channels Revealed

In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...

Parks Associates: Smart Home Sales to Hit $12.6B in 2027

Parks Associates’ new research report has unveiled a promising outlook for the smart home market, projecting an annual revenue of $12.6 billion in 2027 for core smart home product categories. The Inte...