In The News

'Game of Thrones' is gone, and so are some HBO subscribers

May 19, 2019

“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sappington, senior research director at the Dallas-based market research firm Parks Associates.

“What we’re seeing is that these companies are experiencing the other side of the sword,” Sappington added. “You’ve acquired all these users, but how do you retain them?”

From the article "'Game of Thrones' is gone, and so are some HBO subscribers."

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About Parks Associates

'Game of Thrones' is gone, and so are some HBO subscribers

Previously In The News

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Smart Home Systems Need 'Simpler' Setup, Smooth Integration, Parks Event Told

Third Of US Broadband Households Have Multiple OTT Packs

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

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