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'Game of Thrones' is gone, and so are some HBO subscribers

May 19, 2019

“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sappington, senior research director at the Dallas-based market research firm Parks Associates.

“What we’re seeing is that these companies are experiencing the other side of the sword,” Sappington added. “You’ve acquired all these users, but how do you retain them?”

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About Parks Associates

'Game of Thrones' is gone, and so are some HBO subscribers

Previously In The News

4 Key Business and Lifestyle Trends Transforming Customer Demand

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

5 Mistakes to Avoid When Selling Smart Locks

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