Register

I agree with the Privacy Policy

FierceOnlineVideo

SlingTV could be the tipping point for a cord-cutting stampede

January 26, 2015

A recent survey by Parks Associates found that 17 percent of U.S. broadband households are likely to subscribe to HBO's over-the-top video service, once it launches this spring. That's an encouraging number, but not exactly an overwhelming pledge to try OTT services.

Consumers seem to be holding back from shaving or even completely cutting the cable cord, even though there are an increasing number of viewing options beyond the pay-TV realm. And while an a la carte HBO offering will likely attract a lot of interested subscribers hoping to access its programming away from an expensive cable package, another OTT offering will probably be the true catalyst for a dramatic viewer shift to online video.

Enter Dish Network's rushed-to-market, all-OTT service. Sling TV, while an imperfect linear package, is exactly the type of product that providers need to draw in lots and lots and lots of OTT subscribers.

From the article "SlingTV could be the tipping point for a cord-cutting stampede" by Samantha Bookman.

Previously In The News

A chicken in every pot and an Apple TV in every living room

The connected TV market is expected to boom in 2012. Parks Associates last month said some 20 percent of middle-class households--those with annual incomes of $50,000 to $75,000--plan to buy a smar...

‹
1
2
3
4
5
6
7
8