Register

I agree with the Privacy Policy

FierceOnlineVideo

SlingTV could be the tipping point for a cord-cutting stampede

January 26, 2015

A recent survey by Parks Associates found that 17 percent of U.S. broadband households are likely to subscribe to HBO's over-the-top video service, once it launches this spring. That's an encouraging number, but not exactly an overwhelming pledge to try OTT services.

Consumers seem to be holding back from shaving or even completely cutting the cable cord, even though there are an increasing number of viewing options beyond the pay-TV realm. And while an a la carte HBO offering will likely attract a lot of interested subscribers hoping to access its programming away from an expensive cable package, another OTT offering will probably be the true catalyst for a dramatic viewer shift to online video.

Enter Dish Network's rushed-to-market, all-OTT service. Sling TV, while an imperfect linear package, is exactly the type of product that providers need to draw in lots and lots and lots of OTT subscribers.

From the article "SlingTV could be the tipping point for a cord-cutting stampede" by Samantha Bookman.

Previously In The News

Parks: Roku leads the pack as 10% of broadband households buy streaming media devices in 2014

Ten percent of U.S. households bought a streaming media device in 2014 with Roku the leading choice, a survey by Parks Associates says. The survey, an update to the analysts' streaming media de...

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

Netflix will succeed in Japan, but China is a whole other ballgame

And Netflix can rely on its subscribers: A new Parks Associates study shows that its level of churn, about 9 percent of its U.S. subscriber base, is much lower than that of its closest competitors,...

Most Americans want YouTube in pay TV package

Multichannel Video Programming Distributors (MVPDs) worried about losing customers to over-the-top (OTT) video offerings should include that content as part of their pay TV packages, research from...

‹
1
2
3
4
5
6
7
8
›