Providing Market Intelligence for 40 Years

FierceOnlineVideo

SlingTV could be the tipping point for a cord-cutting stampede

A recent survey by Parks Associates found that 17 percent of U.S. broadband households are likely to subscribe to HBO's over-the-top video service, once it launches this spring. That's an encouraging number, but not exactly an overwhelming pledge to try OTT services.

Consumers seem to be holding back from shaving or even completely cutting the cable cord, even though there are an increasing number of viewing options beyond the pay-TV realm. And while an a la carte HBO offering will likely attract a lot of interested subscribers hoping to access its programming away from an expensive cable package, another OTT offering will probably be the true catalyst for a dramatic viewer shift to online video.

Enter Dish Network's rushed-to-market, all-OTT service. Sling TV, while an imperfect linear package, is exactly the type of product that providers need to draw in lots and lots and lots of OTT subscribers.

From the article "SlingTV could be the tipping point for a cord-cutting stampede" by Samantha Bookman.

Previously In The News

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

A chicken in every pot and an Apple TV in every living room

The connected TV market is expected to boom in 2012. Parks Associates last month said some 20 percent of middle-class households--those with annual incomes of $50,000 to $75,000--plan to buy a smar...

Roku's Rosenberg: MVPDs threatened by connected TV devices

That jibes with recent research from Parks Associates which found that 64 percent of U.S. households with broadband have at least one consumer electronics device connected to the Internet--either a...

Research: more people using smart TVs to watch online video

The emerging question of whether people buy smart TVs and then make them dumb—in effect, using them as TVs and not Internet-connected TVs—has been looked into by research firm Parks Associates....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive