Register

I agree with the Privacy Policy

E-commerce Times

Advertising Within Borders: Europe's Fragmented Social Circles

April 14, 2009

Regional differences in Europe make it difficult to offer broad, pan-continental statements about the potential for social networking. However, research indicates that an opportunity is forming to craft relevant, ad-based strategies that complement the array of connected services currently under development, writes Parks Associates' Kurt Scherf.

From the article, "Advertising Within Borders: Europe's Fragmented Social Circles" by By Kurt Scherf

Previously In The News

Cloud Atlas: Defining and Categorizing the Personal Cloud

The definition and makeup of the "personal cloud" are areas of intense debate. A variety of companies with a stake in cloud-based engagement have very different perspectives on what is and is not i...

Gamification Brings In Serious Business

More than just a marketing gimmick, gamification has the potential to inject new life into a variety of industries and broaden the appeal of many new and existing offerings. The term "gamificat...

Bringing Healthcare Home From the Hospital

Parks Associates is bullish about patient-centered care because, simply put, the healthcare industry has nearly run out of time and options to rein in escalating healthcare costs. The patient-cente...

In Search of the Killer Fitness App Business Model

It is difficult to maintain a healthy lifestyle, and consumers, academics, companies, and the government are all aware of this fact. The Affordable Care Act carries many provisions to promote healt...

‹
1
2
3
4
5
6
7
8
9
10
...
14
15
›