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Advertising Within Borders: Europe's Fragmented Social Circles

Regional differences in Europe make it difficult to offer broad, pan-continental statements about the potential for social networking. However, research indicates that an opportunity is forming to craft relevant, ad-based strategies that complement the array of connected services currently under development, writes Parks Associates' Kurt Scherf.

From the article, "Advertising Within Borders: Europe's Fragmented Social Circles" by By Kurt Scherf

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