Providing market intelligence for more than 35 years

Digital TV Europe

Roku owners use OTT services more than Apple TV users, says Parks

More Roku owners than Apple TV owners use an over-the-top (OTT) video service, according to consumer research by Parks Associates, presented at the NAB Show in Las Vegas.

Parks’ Streaming CE and Content Purchasing Habits report claims that 86% of Roku owners use a subscription OTT service compared to 77% of Apple TV owners.

Some 75% of Roku owners use Netflix, compared to 63% of Apple TV owners, according to the research. However, Amazon Prime Instant Video is used by just 28% of Roku owner, compared to 40% of Apple TV owners.

“Many pay TV subscribers are also OTT users, but they have to move outside of their provider’s service interface to access OTT content. Pay TV providers ultimately need to retain access to the viewer, but operator set-top boxes have long been closed to anyone other than the pay TV provider. Some are considering how they can facilitate the OTT experience without losing connection to the consumer,” said Brett Sappington, director, research, Parks Associates.

From the article. "Roku owners use OTT services more than Apple TV users, says Parks." 

Previously In The News

Awareness and reluctance to pay still posing problems for TV Everywhere

At a session on Multi-Network Solutions in the Real World hosted by content security provider Verimatrix, attendees were told that 86% of pay TV customers in North America have access to TV Everywh...

Second screen interaction on the rise

Some 36% of smartphone owners and 35% of tablet owners search for product or service information on the device while watching TV, according to new research by US-based Parks Associates. In a ne...