Register

I agree with the Privacy Policy

Digital Trends

Would you ditch HBO for Netflix?

June 19, 2012

According to the study Choosing Content: Viewing Video, carried out by Parks Associates with 2,500 households responding to the survey questions, 17 percent of premium cable channel customers and 16 percent of video-on-demand pay-per-view customers would consider using an online subscription service such as Netflix Watch Instantly instead of their current viewing choice, with Netflix’s online streaming option being rated higher in terms of customer satisfaction than premium broadcast because of the increased amount of material available, and lower cost.

Commenting on the findings of the report, Parks Associates’ Director of Research Brett Sappington pointed out that “Consumers can pay for a month of Netflix for about the same amount as for two pay-TV VOD movies. Parks Associates research shows consumers know the quality of the [subscription] service is not comparable to pay-TV quality, but the cost-benefit comparison is enough to affect their purchase decisions.”

Parks’ report does point out that premium cable carriers and networks such as HBO have created their own methods of streaming content online in an attempt to position themselves as competitors on a somewhat level playing field with Netflix, but note that “consumer awareness is low and few providers offer subscription [over-the-top] services. Comcast offers an OTT subscription service exclusively to its pay-TV subscribers, and DISH Network offers an online service to its subscribers via Blockbuster. Verizon and Redbox are partnering to offer an over-the-top service later this year.”

From the artilce, "Would you ditch HBO for Netflix?" by Graeme McMillan.

Previously In The News

Move over PC: TV predicted to become the leading online video platform

Computer-based video consumption has led the online video pack for the last decade. But recent research from Parks Associates helps support the assertion that the PC is on the way out when it comes...

‘What’s a smart home?’ asks almost everyone ever, according to a new survey

Are you very familiar with smart-home services and providers? You’re pretty much alone. Nearly two-thirds of broadband users are unfamiliar with them, according to a white paper from Consumer Elect...

Chromecast diversifies, adding Sesame Street, Comedy Central, and more

The new app partnerships may help Google fight the usage decline of its 16 month old Chromecast device. Research firm Parks Associates released a study in July which revealed the percentage of Chro...

To make your smart TV safe from spying, manufacturers need to up their game

But perhaps the bigger issue at play here is one of expectation: People don’t expect to worry about the security of their TVs. They know to protect themselves when using devices like phones, tablet...

‹
1
2
3