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Dallas Morning News

Still thinking different

March 31, 2006

Apple users represent the future of computing, said Kurt Scherf, principal analyst at Parks Associates. Just as Apple's customers have done for years, mainstream consumers are creating more digital content – videos, photos, music and more.

"There's no question the PC industry and their partners, including those developing software and peripherals, those digital rendering devices, are now seeking to capture the attention of consumers," Mr. Scherf said.

From the article "Still thinking different," Crayton Harrison.

Previously In The News

Free your music, Wireless devices can send digital tunes throughout the whole house

In the next few years, technology manufacturers will figure out ways to make the devices easier to use, said Kurt Scherf, vice president and principal analyst at Dallas research firm Parks Associat...

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Dallas-area commercial real estate transactions

Parks Associates, a market research and consulting firm, is relocating to Tollway Plaza II at 15950 North Dallas Parkway in Dallas, where it leased 6,557 square feet of office space. Todd Noonan of...

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