Providing market intelligence for more than 35 years

Dallas Morning News

Still thinking different

Apple users represent the future of computing, said Kurt Scherf, principal analyst at Parks Associates. Just as Apple's customers have done for years, mainstream consumers are creating more digital content – videos, photos, music and more.

"There's no question the PC industry and their partners, including those developing software and peripherals, those digital rendering devices, are now seeking to capture the attention of consumers," Mr. Scherf said.

From the article "Still thinking different," Crayton Harrison.

Previously In The News

Blockbuster's top man seeks debt options

But studios continue to experiment on their own as consumer use of online video services doubled from 2008 to 2009, according to Dallas-based Parks Associates, which predicts revenue from premium vi...

Ahead of earnings report, Blockbuster faces another challenge

Consumer use of online video services for movie rentals and movie and TV downloads doubled between 2008 and 2009, said Kurt Scherf, analyst at Dallas-based Parks Associates, which predicts revenue f...

Blockbuster fighting back with new technologies

Kurt Scherf, principal analyst with Dallas-based market research firm Parks Associates, said Netflix and others simply adapted to changing trends faster than Blockbuster. "Blockbuster had that opp...

3-D, next big thing in TV, will be on display at CES 2010

"I don't see it happening," said Kurt Scherf, principal analyst at Dallas market research firm Parks Associates. "I think this is a lot of sound and fury signifying nothing, at least for now, to b...