Connected World Magazine

Summer Blockbusters Challenge 3DTV Skeptics

May 17, 2012

Parks Associates, recently surveyed more than 600 3DTV owners and found 56% were “very satisfied” with 3D features of their television sets. In fact, a majority of those surveyed would like their 3DTVs on a monthly basis, and 65% want access to more 3D movies.

As John Barrett, Parks’ director, consumer analytics, illustrates, the market for 3DTV comes down to the experiencing, saying, “People who have a 3DTV set use it, like it, and want more content for it.” Still, it comes down to market penetration, and research from Parks shows currently a mere 6% of U.S. households have a 3DTV. This low penetration rate, says Barrett, is due in part to high prices and lack of content, and not the technology itself.

From the article, "Summer Blockbusters Challenge 3DTV Skeptics."

Previously In The News

Isis Debuts in Two Cities

To use Isis, consumers with an Isis-compatible mobile device would download the Isis Mobile Wallet app from Google Play, and then load an eligible American Express, Capital One, or Chase credit car...

Black Friday Shoppers Favor Devices

The Thanksgiving leftovers will barely be cold before consumers head out for holiday shopping. Research shows consumer electronic devices will be high on buyers’ lists when they hit the stores this...

Consumers Crave Connected Devices

Consumers are used to always-on connectivity and expect the same service from home devices. A recent Parks Associates study found 44% of U.S. broadband households are highly interested in smart tro...

NFC on the World Stage

Of course, what NFC is most known for is still the mobile wallet. In fact, we know at least a third (37%) of U.S. mobile phone owners find the mobile wallet concept appealing, according to Parks As...

1
2
3
4
›