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Business Week

Still Waiting for the Networked Home

February 04, 2001

But the evangelists of full home automation aren't dissuaded. They believe that the real market - and big profits - lie in sophisticated networks. Simple products that link computers to, say, a printer won't cut it. "It's a do-it-for-me kind of marketplace, not do-it-yourself. It has to be networking for dummies," says Kurt Scherf, an analyst with Dallas-based market researcher Parks Associates.

"The companies that survive are going to be those with the patience to wait out the ramp-up period," says Parks Associates' Scherf. "Furthermore, it'll be those with realistic business plans - those that project strong growth, but also take into account that it will take some time to get this market fully spurred."

From the article "Still Waiting for the Networked Home."

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