Providing market intelligence for more than 35 years

Business Week

Still Waiting for the Networked Home

But the evangelists of full home automation aren't dissuaded.  They believe that the real market - and big profits - lie in sophisticated networks.  Simple products that link computers to, say, a printer won't cut it.  "It's a do-it-for-me kind of marketplace, not do-it-yourself.  It has to be networking for dummies," says Kurt Scherf, an analyst with Dallas-based market researcher Parks Associates.

"The companies that survive are going to be those with the patience to wait out the ramp-up period," says Parks Associates' Scherf.   "Furthermore, it'll be those with realistic business plans - those that project strong growth, but also take into account that it will take some time to get this market fully spurred."

From the article "Still Waiting for the Networked Home."
 

Previously In The News

Sony and Samsung's Big HDTV Bet

So what's behind the billion-dollar arms race for these HDTV suppliers? The future looks too bright for TV makers to ignore. According to a recent study from Dallas-based research Parks Associates,...

Intel's In-Game Ad Play

With the in-game advertising business continually growing and expected to hit $400 million by 2009 (source: Parks Associates), more and more top flight companies are likely to want to get in on the...

Shutterfly frames IPO to meet challenges

Online photo companies have a high level of customer loyalty, said Harry Wang, a research analyst with Parks Associates. After a customer uploads and accumulates a lot of pictures on an online photo...

Google Said to Be Working on TV Project With Intel and Sony

“It’s a sign of the legitimacy of Internet connectivity moving well beyond the PC and mobile spaces, which Google has tackled already,” said Kurt Scherf, an analyst at industry researcher Parks Asso...