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Latest Press Releases

Tuesday, Nov 13, 2012

New 2012 consumer survey finds ad recall rates 40% for smartphone users and 33% for tablet users

Research firm highlights new advertising strategies for connected and mobile CE at Smart TV and M...

Thursday, Nov 08, 2012

Welcome iYogi - CONNECTIONS Europe Break Sponsor

Parks Associates would like to thank iYogi for joining CONNECTIONS Europe as a Break sponsor. CON...

Thursday, Nov 08, 2012

New whitepaper from Parks Associates and Rovi analyzes video-viewing activities, ad recall and response, and second-screen activities for connected-TV households

The number of North American households with a smart TV will reach 87 million by 2016, according t...

Wednesday, Nov 07, 2012

Connected TV platforms have positive impact on consumer advertising perceptions

New whitepaper from Parks Associates and Rovi analyzes video-viewing activities, ad recall and re...

Tuesday, Nov 06, 2012

CONNECTIONS™ Europe features service providers, manufacturers, home automation companies showcasing new video, connected home, and energy solutions

New research from Parks Associates shows growing interest among U.K. broadband households for prov...

Monday, Nov 05, 2012

Over 40% of U.K. broadband households interested in mobile security alerts from their service provider

CONNECTIONS™ Europe, 13-14 November in Amsterdam, features service providers, manufacturers, home...

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