Register

I agree with the Privacy Policy

Advanced Television

Women dominate connected TV use

January 12, 2012

“Women are frequently the product buyers – and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV programs,” said Tricia Parks, CEO, Parks Associates. “CE manufacturers are picking up on this changed buyer, offering their products, particularly their mobile ones, in more colors and styles with more personalized accessories.”

From the article, "Women dominate connected TV use"

Previously In The News

75% of US connected TV owners watch online

Research from Parks Associates finds the percentages of US smart TV owners who use their Internet-connected device to watch online video increased by over 30 per cent in six months. “The percen...

US connected home revenues will reach $500m in 2012

Research from Parks Associates estimates 2012 US revenues from broadband connected home service bundles, including control, automation, and security monitoring services, will be approximately $500...

Europeans prefer PC video

Research from analyst firm Parks Associates analysing broadband and pay-TV services, business models, and consumer preferences indicates that broadband penetration is above 70 per cent in several W...

Smart TVs ‘change viewer perception of ads’

The number of US households with a smart TV will reach 87 million by 2016, according to research from Parks Associates, which has released a new white-paper, commissioned by Rovi, examining new opp...

‹
1
2
3
4
5
6
7
8
9
10
›