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Women dominate connected TV use

January 12, 2012

“Women are frequently the product buyers – and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV programs,” said Tricia Parks, CEO, Parks Associates. “CE manufacturers are picking up on this changed buyer, offering their products, particularly their mobile ones, in more colors and styles with more personalized accessories.”

From the article, "Women dominate connected TV use"

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