Register

I agree with the Privacy Policy

Advanced Television

Viewers OK with personalised ads

November 30, 2011

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences.

The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such as the iPad.

“Second-screen synergies are important to connected-TV developments as these extensions enhance interactivity and draw consumers closer to the brand,” said Heather Way, Research Analyst, Parks Associates. “Tablets and smartphones are changing the TV-viewing experience while also becoming natural extensions to shopping-and-buying behaviours. Already one in four Millennials regularly uses a mobile phone to research products or services prior to purchase, and there are multiple apps for Android and other smartphones consumers used during Black Friday to find the best deals, even getting mobile-only offers while waiting in line.”

From the article, "Viewers OK with personalised ads"

Previously In The News

75% of US connected TV owners watch online

Research from Parks Associates finds the percentages of US smart TV owners who use their Internet-connected device to watch online video increased by over 30 per cent in six months. “The percen...

US connected home revenues will reach $500m in 2012

Research from Parks Associates estimates 2012 US revenues from broadband connected home service bundles, including control, automation, and security monitoring services, will be approximately $500...

Europeans prefer PC video

Research from analyst firm Parks Associates analysing broadband and pay-TV services, business models, and consumer preferences indicates that broadband penetration is above 70 per cent in several W...

Smart TVs ‘change viewer perception of ads’

The number of US households with a smart TV will reach 87 million by 2016, according to research from Parks Associates, which has released a new white-paper, commissioned by Rovi, examining new opp...

‹
1
2
3
4
5
6
7
8
9
10
›