Register

I agree with the Privacy Policy

Advanced Television

Viewers OK with personalised ads

November 30, 2011

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences.

The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such as the iPad.

“Second-screen synergies are important to connected-TV developments as these extensions enhance interactivity and draw consumers closer to the brand,” said Heather Way, Research Analyst, Parks Associates. “Tablets and smartphones are changing the TV-viewing experience while also becoming natural extensions to shopping-and-buying behaviours. Already one in four Millennials regularly uses a mobile phone to research products or services prior to purchase, and there are multiple apps for Android and other smartphones consumers used during Black Friday to find the best deals, even getting mobile-only offers while waiting in line.”

From the article, "Viewers OK with personalised ads"

Previously In The News

50% of US broadband homes use OTT

Research from Parks Associates finds subscribers of OTT services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s bus...

Most US homes stream content through games consoles

Parks Associates research shows that 46 per cent of US broadband households have a game console connected to the Internet and over one-quarter (28 per cent) use the connected gaming console as thei...

Analyst: High churn for Netflix and other OTT services

Findings from market research and consulting company Parks Associates suggest that annual churn rates for OTT entertainment services Netflix, Hulu Plus, and Amazon Prime are a sign of consumers tes...

Tablets in 48% of US broadband homes

Competition among Apple, Amazon, Samsung, and Microsoft has lowered price points on tablets and helped expand adoption, with 48 per cent of US broadband households owning at least one, according to...

‹
1
2
3
4
5
6
7
8
9
10
›