Analyst Blog

Parks Associates is releasing new research on TV and movie content licensing today - particularly the impact of multiscreen, time-shifting, and the demand for exclusive content. The report shows: - Pay-TV penetration remains fairly steady at around 85% of U.S. broadband households. - OTT video use is increasing on multiple devices, particularly with younger viewers: nearly 40% millenials consider online video the most important source for video content. Also, analyst Glenn...
 
by Glenn Hower | Apr. 23, 2014
Tags: Digital Content, multiscreen, OTT


Parks Associates analysts are closely following the Aereo case today and Netflix raising its prices. Two analysts provided the following comments and related research about Netflix's news: Brett Sappington , Director of Research, Parks Associates (@BrettsView): - Netflix and...
 
by Brett Sappington | Apr. 22, 2014
Tags: Digital Content, ott

Google updated its terms of service informing users that their incoming and outgoing emails may be analyzed by software to deliver targeted ads.  Google says, "Our automated systems analyze your content (including emails) to provide you personally relevant product features,...
 
by Heather Way | Apr. 16, 2014
Tags: digital media, Google

In the latest Parks Points newsletter , Parks Associate analyst Brett Sappington discussed the role of user interface in video content discovery. As the main point of interaction between a brand and a user, the interface becomes an extremely important component to discovery and use....
 
by Kaitlin Hawkins | Apr. 16, 2014
Tags: discovery, mobile, OTT, pay TV

Parks Associates research predicts that comprehensive technical support will remain the most relevant service as the market continues to grow and evolve. Published in the firm's 4Q 2013 research report, The Evolution of Tech Support: Trends and Outlooks , analysts find that 55% of...
 
by Kaitlin Hawkins | Apr. 15, 2014
Tags: CONNECTIONS, smart home, tech support

Today marks the day, and the only day, that Google sells its much hyped and controversial Google Glass to the public. After almost a year of invitation-only trials by a few thousands tech junkies (I am still sour on the fact that Google has not sent me a pair even I consider myself a...
 
by Harry Wang | Apr. 15, 2014
Tags: Google, smartwatch, wearable

The Financial Times reported on Sunday that Facebook is preparing to offer financial services. According to the report, Facebook plans to allow its users to send money to each other and make international money transfers, though details on other potential payments services – such as...

New Parks Associates industry reports show that emerging revenue opportunities exist for utilities and providers within the smart home and home energy management markets. The reports emphasize that increased consumer adoption (and therefore increased revenue) will occur as utilities,...
 
by Kaitlin Hawkins | Apr. 14, 2014
Tags: smart home


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