Analyst Blog

Google’s impending entry into the US wireless market as a Sprint and T-Mobile MVNO according to unconfirmed media reports has created quite a stir in the industry and the analyst community.  The potential implications for such a move can be profound and far-reaching.  Here is what we think of the announcement if the rumors are to be believed.   What is in it for Google? Google has a lot to gain from such a move.  Google already has a significant...
 
by Tejas Mehta | Jan. 22, 2015
Tags: Google, mobile, operator


In a recent article for re/code , Parks Associates research revealed a potential loss of 6.8 million pay-TV subscribers when HBO's web-only subscription video service releases this year. Citing the results of the firm's most recent consumer study , author Peter Kafka  writes "if...
 
by Parks Associates | Jan. 22, 2015
Tags: cord cutting, OTT, pay TV, streaming

In keeping with its strategy to compete in the current OTT market, Amazon announced this month that it is adding original movies to its Amazon Studios productions. Currently, Amazon Prime Instant Video offers 7 original shows. In comparison, Netflix has 11 current original series, adopted...

So, Amazon is getting into the movie business . Here are three questions that I am hearing from folks in the industry about Amazon's announcement. Why is this announcement a big deal? Compared to many other players entering the original content space, Amazon is unique....

The wave of smart products and smart home systems entering homes combined with the rapid introduction of software-based value-added services is out of sync with the slow and arduous utility pilot process. 2015 will bring innovation into the residential measurement and verification process....

This week, Parks Associates revealed new smart home research during the 2015 Consumer Electronics Show in Las Vegas. Published in a new whitepaper, " The Connected Consumer: Top Trends in IoT ," the research reveals market predictions and early data for a number of verticals...
 
by Kaitlin Hawkins | Jan. 8, 2015
Tags: none

As a member of the Application Developers Alliance Mobile Payments Working Group, Parks Associates is dedicated to helping developers understand the challenges and opportunities presented in the mobile payments industry. As part of this effort, our newest publication, How to Keep Users...
 
by Parks Associates | Dec. 16, 2014
Tags: mobile, mobile payment, Whitepaper

According to Parks Associates research , Europe is in the early stages of growth for the IoT. The firm's data shows that 11% of Spanish, 9% of U.K., and 5% of German broadband households report ownership of a home control system. A majority of broadband households in all three countries...


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