Analyst Blog

COVID-19’s Impact on Video Consumption: The Smart TV Experience

The COVID-19 health crisis has fundamentally impacted the lifestyles and routines of all consumers. Shelter-in-place orders and work-at-home mandates have driven in-home video consumption to unprecedented levels, with nearly 3 in 10 US broadband households reporting an increase in usage of online video services and nearly 1 in 5 reporting an increased use of pay-TV services. Parks Associates’ new whitepaper, Optimizing the Smart TV Experience , in cooperation...

by Parks Associates | Jun. 26, 2020
Tags: pay TV, smart TV, TV Everywhere

Smart Appliance Update

Smart major appliances emerged in the US market in 2011. However, like smart home devices, adoption rates for different categories of smart appliances remain fairly low. Eleven percent of US broadband households report owning a smart appliance. Smart refrigerators, clothes washers, and smart...

by Patrice Samuels | Jun. 24, 2020
Tags: smart home

US Cloud Gaming Market Stands to Generate Nearly $3B in Annual Subscription Revenue

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia,...

by Kristen Hanich | Jun. 15, 2020
Tags: cloud services, connected CE, digital content, gaming, Google, Microsoft, mobile, multiscreen, streaming

COVID-19, Connected Health Markets, and the Healthcare Economy - People Power Company

Gene Wang, CEO and Co-founder of People Power Company and a member of the advisory board for the upcoming Connected Health Summit, shared his thoughts with Parks Associates on Covid-19's impact on the connected health markets and the healthcare economy ahead of the conference. The...

by Parks Associates | Jun. 15, 2020
Tags: Connected Health Summit, COVID-19, digital health

Rethinking Security When We Live, Work, Play at Home

The security of the average home network has become exponentially more critical due to the shelter-in-place and work-at-home policies which have caused more families to live, work, and play at home. Regardless of recent re-openings, many predict that the way we work and live may be...

by Parks Associates | Jun. 10, 2020
Tags: home networks, Internet of Things, security

2020 Smart Home Risks and Solutions

Home IoT Device Vulnerability Many consumers are wary of the vulnerabilities that come with IoT devices and the potential for hackers to expose their sensitive data. This is true among the general public, and even more so among those already owning smart home devices. At the...

by Parks Associates | Jun. 9, 2020
Tags: connected CE, Internet of Things, security

Parks Associates is Supporting Utility Cloud 2020

Parks Associates is supporting Utility Cloud 2020 , a conference surrounding the topics of integrating cloud solutions to manage the influx of large volumes of data in a dynamic grid environment. This event takes place September 15-17, 2020, in Amsterdam. Drawing together utility...

by Parks Associates | Jun. 4, 2020
Tags: cloud services, demand response, energy, europe, smart grid, smart meter

COVID-19 and the dramatic increase of video consumption

The entertainment industry has experienced significant turmoil in the past five years. Pay-TV cord-cutting and shaving continue, with adoption dropping from a high of 87% of US broadband households in 2014 to 73% in 2020. During the same period, OTT services exploded to more than 200 in the...

by David Drury | Jun. 3, 2020
Tags: OTT, pay TV, TV Everywhere