Analyst Blog

Today, Parks Associates announced new research that revealed nearly 60% of U.S. broadband households subscribe to an OTT video subscription, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription OTT video account held by someone outside of their home, and 6% are exclusively using shared accounts to access subscription OTT video content. This finding equates to 11% of all households that are relying...


In a recent article for D Magazine , Parks Associates research revealed the increasing popularity of on-demand video platforms such as Netflix, Hulu, and Amazon Prime. Author Phil Harvey cited the results of a recent Parks Associates customer study , which shows over 55% of U.S. broadband...
 
by Parks Associates | May. 4, 2015
Tags: OTT, pay TV, TV Everywhere

For consumers around the world, the Internet of Things (IoT) opens the door to a new and convenient connected lifestyle. IoT encompasses a broad range of home-based devices and services, including smart home devices and services, connected entertainment devices, entertainment services,...

In a recent article for the New York Times , Steve Lohr writes that consumers purchase smart home products for a number of reasons, including environmental worries, financial savings, and the physical appeal of smart home merchandise. Lohr included Parks Associates research to show...

Last week, Google finally pulled the curtain off its much anticipated MVNO wireless service.  Google calls it Project Fi.   One of the much talked about feature of the service is Google’s pricing model.  Google will only charge users for the amount of data they use...
 
by Tejas Mehta | Apr. 28, 2015
Tags: Google, mobile, operator, Wi-Fi

Just last week, Comcast announced that they will triple the number of  “ Social Care Specialists” available to support their customers. Social care specialists handle customer support requests via social media channels. Comcast plans to add 40 social care specialists to its current...
 
by Patrice Samuels | Apr. 2, 2015
Tags: operator, tech support

Parks Associates today released new research from its primary consumer study, Emerging Power of IoT in Canada . The study reveals nearly 60% have at least one connected CE, including a smart TV, Blu-ray player, gaming console, connected PVR/DVR, or streaming media device connected to...

  Parks Associates research shows consumers' fears of viruses, data loss, and identity theft are fueling use cases for technical support within the Internet of Things. Over 50% of U.S. smartphone and tablet owners are interested in tech support services that provide protection against...


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