Analyst Blog

The recent COVID-19 pandemic will change consumer buying habits. In response to the pandemic, Parks Associates is releasing research relating to COVID-19 and its effect on consumers and businesses in an effort to provide valuable information to businesses being affected by the virus. Join the Parks Associates research team for their upcoming webcast on Thursday, March 26 at 2:00 PM CT to hear more about upcoming survey work focused on the impact of COVID-19 on consumers. Parks...
 
by Parks Associates | Mar. 25, 2020
Tags: Webcast


The ideal smart home experience for consumers is one in which a broad range of smart home devices are setup effortlessly and work seamlessly together, providing convenience to the user and enhanced value for all products in the ecosystem. The connectivity, automation, and data sharing derived...
 

OTT service churn reached 35% in 2019, up from 28% in 2018. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subscribers and less focused on simply acquiring them. Because of this, customer engagement has...
 
by Parks Associates | Mar. 12, 2020
Tags: online video, OTT, Webcast

The traditional pay-TV industry has faced immense pressure since the era of streaming video on-demand, evidenced by years of cable and satellite subscriber losses from all providers. The shift to online video consumption has forced traditional players to adjust their strategies, or suffer the...
 
by Brandon Riney | Mar. 10, 2020
Tags: OTT, pay TV, streaming

Parks Associates recently hosted its annual Smart Energy Summit in Austin, TX. The summit brought together industry professionals from both the smart home and energy management spaces. Analysts and executives discussed several key industry topics, including consumer engagement with utility...
 
by Patrice Samuels | Mar. 3, 2020
Tags: energy, smart home

5G is a transformative, disruptive technology that must be leveraged in the next-generation of devices. High-speed, high-reliability, low-latency, secure networks will serve as infrastructure to enable a wide range of new products and services. Designed to be flexible, agile, and scalable, 5G...

Parks Associates is excited to feature Abhay Gupta from Bidgely as a keynote speaker during our eleventh annual Smart Energy Summit ! He will be speaking on Wednesday, February 19, at 9:45 am, and will be discussing how providers can win the customer mindshare by becoming the trusted...
 

“Baby Yoda.” These are two words that many consumers have come to recognize, and, frankly, to adore. The surge in popularity of the lovable character is symbolic of the company behind it. During its fiscal Q1 earnings call, The Walt Disney Company reported strong growth for its...
 
by Brandon Riney | Feb. 13, 2020
Tags: digital content, digital media, online video, OTT, streaming


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