Analyst Blog

Apple will host a “Spring Forward” media event on March 9, 2015 and many industry watchers, including myself, expect the iconic brand to officially introduce its Apple Watch for its fans to pre-order. For almost 6 months, Apple has drummed up marketing about the Watch and the media has been teased with conflicting details from official sources and unofficial “leaks;” by March 9, everything will be in the clear. The most intriguing question that I have is Apple’s marketing...


New digital health research from Parks Associates announced this week reveals that 5% of U.S. broadband households report using a smart watch with health and fitness tracking functions, and just 8% of U.S. households use a digital pedometer or fitness/activity tracker. Though adoption...

Internet of Things research from Parks Associates predicts rapid growth in the smart home in 2015, as 37% of U.S. broadband households intend to buy one or more smart devices this year. This growing adoption of smart devices will raise the importance of interoperability and speed in...

Earlier this week, British Gas and AlertMe announced a new partnership , estimated to be worth over $100 million. According to the press announcement, the deal will create the UK’s leading connected homes provider by bringing together British Gas’ ability to innovate for mass market...
 
by Tom Kerber | Feb. 18, 2015
Tags: none

WSJ today reported that the upcoming Apple Watch will feature fewer health sensors than originally planned. The article cited people within Apple saying that efforts to integrate multiple health sensors include ECG, blood pressure, and skin perspiration, ran into performance issues. After...

Earlier this month, Senator Edward Markey’s (D-Mass) staff released a report “ Tracking & Hacking: Security & Privacy Gaps Put American Drivers at Risk ,” which heavily criticized the manner in which vehicle and driver behavioral data is collected, stored, and shared by the...

Last week, Swatch Group AG announced plans to enter the smart watch race in the coming months.  The timing of Swatch’s smart watch will likely pit it squarely against smart watch release of another tech heavyweight in Apple. After a number of smart watch launches in 2014, the momentum...
 
by Tejas Mehta | Feb. 11, 2015
Tags: Apple, smart watch

Recently, rumors have been circulating that Apple intends to launch its own subscription OTT service independent of iTunes or Apple TV. Online tech news site Re/code reported this week claims from industry executives that Apple is in talks with TV programmers regarding an Apple-backed...
 
by Ruby-Ren Bond | Feb. 6, 2015
Tags: Apple, online video, OTT, streaming


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