Analyst Blog

After a week-long rumor mill about Fitbit acquiring the struggling smart watch maker Pebble, the suspense ended today when Fitbit announced that it is acquiring Pebble’s software assets and IPs , not the latter’s hardware business. Though it is a smart move to skip Pebble’s hardware business, the rationale for Fitbit to acquire Pebble’s software business remains unconvincing to me. We don’t know the price tag of the deal so have no idea how much value Fitbit attaches to...
 
by Harry Wang | Dec. 7, 2016
Tags: Apple, apps, fitness apps, smart watch, wearable


According to Parks Associates research, 63% of U.S. broadband households are not familiar or know nothing about virtual reality (VR), leaving a wide opportunity for industry players to educate and market these new products and services. Currently, only 3.5% of U.S. broadband households,...

Telcos have reached a crossroads in business strategy where innovation is inevitable and continues to impact subscriber growth across different distribution channels. Entry of nontraditional but formidable players such as Google, Amazon, and Apple into entertainment, content, and smart home...
 
by Parks Associates | Dec. 1, 2016
Tags: europe, smart home, Webcast

New Parks Associates research cited by The Washington Post today reveals the competitive landscape among top OTT video service providers. The IoT research firm recently released an updated Top 10 list of OTT video services, which showed the majority of OTT video consumption is now...

Companies often talk about their goals to provide a superior user experience, but what exactly do they mean when they say that? What all does the user experience entail? The user experience (UX) and the user interface (UI) of a product are sometimes referred to interchangeably by...

Parks Associates research finds approximately 50% of U.S. broadband households plan to buy a smart home device in the next 12 months, but most purchases are “minor” devices such as smart lightbulbs and thermostats. Only 19% plan to buy a smart major appliance in the next 12 months,...
 

The majority of security system owners continue to rely on professional installation for their monitoring needs, but self-installation is growing. Parks Associates research finds that 19% of owners report completing their own installation or having a friend or family member complete the task....

Guest blog post by John Gardner and Walter Masalin, Nokia Growth Partners As obesity and leading a sedentary lifestyle has become more common across the western world, the consequences have started to show at scale. Preventable diseases have become more common, and in fact, the World...


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