Analyst Blog
We’ve all heard the expression before—smartphones have peaked. And it's true; Parks Associates consumer surveys find that smartphone adoption in the US reached its highest point in 2017, and has slowly declined ever since.
Going hand in hand with smartphone decline is a second, more counterintuitive trend. Consumers are going back to basics—basic phones, that is. Between 2017 and 2019, the percentage of broadband households with mobile phone service but no smartphones rose...
Self-installed security solutions have the potential to significantly lower the cost of security, create new monitoring use cases, and, in doing so, expand the market beyond the traditional 20-25% of US households that have professionally monitored security.
Parks Associates estimates,...
As technology moves forward, energy efficiency and “green” solutions—particularly in the residential space—continue to gain prominence. As of Q4 2018, about 25% of US broadband households own at least one smart home device, with smart thermostats leading the way and smart lighting...
At the investor day presentation on April 11, Disney announced a number of details of its new streaming service, Disney+, slated for release in November of this year.
This play by Disney is to enter the rarified air occupied by the “big three” OTT services –...
I recently returned from the Streaming Summit at this year’s NAB Show in Las Vegas. The Streaming Summit is in its second year and is solely focused on the current and future state of the streaming and OTT video space. Speakers from market leaders such as Amazon Prime Video, Hulu, Google,...
Consumers of connected entertainment products and services are enjoying an unmatched period of choice. The number of connected devices per household has almost doubled in the last decade, providing consumers with viewing options from large screen smart TVs to handheld devices such as...
2019 began with 235 OTT video services operating in the US, not including services available through single aggregators such as VRV, Roku, or Amazon Channels. This figure speaks to the massive shift in content consumption since Netflix’s streaming video introduction in 2007. While the net...
Parks Associates research shows the average US broadband household owns 10.5 connected devices (including computing, mobile, smart home, and connected health devices), as well as smart speakers with voice assistants. Sixty percent of smart home device purchase intenders find it very...
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