Analyst Blog

Google updated its terms of service informing users that their incoming and outgoing emails may be analyzed by software to deliver targeted ads.  Google says, "Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising , and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored." The initial reaction...
 
by Heather Way | Apr. 16, 2014
Tags: none


In the latest Parks Points newsletter , Parks Associate analyst Brett Sappington discussed the role of user interface in video content discovery. As the main point of interaction between a brand and a user, the interface becomes an extremely important component to discovery and use....
 
by Kaitlin Hawkins | Apr. 16, 2014
Tags: discovery, mobile, OTT, pay TV

Parks Associates research predicts that comprehensive technical support will remain the most relevant service as the market continues to grow and evolve. Published in the firm's 4Q 2013 research report, The Evolution of Tech Support: Trends and Outlooks , analysts find that 55% of...
 
by Kaitlin Hawkins | Apr. 15, 2014
Tags: CONNECTIONS, smart home, tech support

Today marks the day, and the only day, that Google sells its much hyped and controversial Google Glass to the public. After almost a year of invitation-only trials by a few thousands tech junkies (I am still sour on the fact that Google has not sent me a pair even I consider myself a...
 
by Harry Wang | Apr. 15, 2014
Tags: Google, smartwatch, wearable

The Financial Times reported on Sunday that Facebook is preparing to offer financial services. According to the report, Facebook plans to allow its users to send money to each other and make international money transfers, though details on other potential payments services – such as...

New Parks Associates industry reports show that emerging revenue opportunities exist for utilities and providers within the smart home and home energy management markets. The reports emphasize that increased consumer adoption (and therefore increased revenue) will occur as utilities,...
 
by Kaitlin Hawkins | Apr. 14, 2014
Tags: smart home

The dust has settled after a three-month carriage dispute. The Weather Channel will resume programming on DirecTV , but at a considerable cost—this time, it isn't the TV operator but the network making concessions. The Weather Channel has agreed to reduce its reality program offerings as...
 

This week, Parks Associates announced a new research venture that will look closely at the connected home market in several Western European countries. The consumer research, Emerging Power of IoT in Europe , will look at several key topics: Entertainment, Content Distribution,...
 


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