Analyst Blog

Parks Associates today released new European research that shows broadband households in Spain are more likely to opt out of pay-TV services and fees in favor of local broadcast channels. The firm's research study found nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services. Glenn Hower , research analyst at Parks Associates,...
 
by Glenn Hower | Oct. 21, 2014
Tags: connected CE, industry event, OTT, pay TV


Microsoft recently started offering their “Answer Desk” technical support service in Microsoft stores throughout the U. S. Microsoft launched Answer Desk online in December 2011; a service designed to provide one-on-one expert help to users of Microsoft products, whether or not these...
 
by Patrice Samuels | Oct. 17, 2014
Tags: tech support

Yesterday, HBO announced plans to add a stand-alone streaming service to its content offerings. Though the company already has a successful subscription streaming service, HBO Go, this new streaming offering would allow consumers to opt-in without having to purchase an HBO subscription...
 
by Parks Associates | Oct. 16, 2014
Tags: digital media, OTT, pay TV, streaming

Parks Associates research released yesterday  revealed that Apple's shares of the tablet market are falling, decreasing from 46% in 1Q 2012 to 37% today. Rival companies Samsung and Amazon are picking up the extra shares, both vying for second place with about 15% of the tablet...
 
by Tejas Mehta | Oct. 16, 2014
Tags: Apple, mobile, tablets

Game of Thrones, Girls, and Last Week Tonight with John Oliver could be coming to a device near you, whether or not you have a pay-TV subscription. This morning at a Time Warner, Inc. investor meeting, HBO chief executive Richard Plepler announced that the network would launch a...

Let it not be said that HBO restricts drama to its original series. Today’s announcement that HBO will launch an online video streaming service next year has added a new twist to the pay TV versus OTT plotline. While Mr. Plepler’s statement leaves us with as many questions as it provides...
 
by Brett Sappington | Oct. 15, 2014
Tags: cord cutting, OTT, pay TV

Brett Sappington , Director of Research at Parks Associates, will be speaking at TV Xperience World 2014 on October 15. He will be presenting new research on 4K technology, Ultra HD, and pay-TV during the session " Understanding the Importance of 4K " from 4:25 - 4:45pm.  ...
 
by Brett Sappington | Oct. 14, 2014
Tags: 4K, industry event, pay TV, ultra HD

New research released by Parks Associates this week reveals that approximately two-thirds of Amazon Prime Instant Video subscribers also rent or purchase titles through the service, and their average expenditures are increasing. These findings emphasize the potential role of transactional...
 
by Parks Associates | Oct. 10, 2014
Tags: digital media, online video, OTT


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