Analyst Blog

A multichannel network (MCN) is an entity that aggregates multiple online video channels and provides assistance in funding, promotion, partner management, digital rights management, monetization, and audience development. Channels are often branded in a multichannel network to provide a consistent cross-channel user experience, similar to how television channels are branded under the same network family. MCNs can present themselves on a video hosting site with easy access to individual...
 
by Parks Associates | Jun. 25, 2015
Tags: digital media, online video, OTT, Webcast


The connected home continues to expand as consumers adopt more and more connected devices at home. Parks Associates research shows that in 2014, smart home device penetration increased from 12% to 16% of all U.S. broadband households. Additionally, 37% of U.S. broadband households intend to...
 

The term Internet of Things (IoT) has several interpretations, ranging from smart home-related products to a universe of all connected devices. Along with the appealing value-propositions derived from the Internet-connectability of these devices, several other ancillary trends are driving the...

As the IoT market comes to fruition, companies are creating future-proof strategies to secure the health of the market. As consumers learn the basics of the platform, they will want the next thing, the next innovation. New value-added services and privacy innovations can help the IoT market...

Parks Associates research shows 51% of U.S. pay-TV subscribers are very interested in unlimited DVR storage. Currently, over 50% of U.S. broadband homes either include a DVR as part of their pay-TV subscription or have purchased one at retail. Consumers are recording shows at...
 

The prevailing consumer image of robots is one of a personal assistant or butler that can communicate, is mobile, has arms and legs, and performs a multitude of tasks inside, outside, or even away from the home—in other words, a machine that makes the dream of leisure at home a reality....

Today, Parks Associates announced new research that revealed nearly 60% of U.S. broadband households subscribe to an OTT video subscription, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription OTT video...

Over the past year, OTT video services experienced a boom of activity across most global markets, including expansion for existing players and a new wave of market entrants.   Netflix has driven the growth of OTT video services and a new wave of emerging competitors more than any...
 
by Brett Sappington | May. 14, 2015
Tags: OTT, pay TV, streaming


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