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Webinar

Smart Home: Products and Services

09/27/2016

Insurance: Impact of IoT in the U.S. and Europe

This webinar features insights on the impact of Internet of Things on the insurance industries, new business cases and applications under development, and strategies for insurance companies to leverag...

Industry Report

Broadband and Mobility

09/27/2016

Leading Smart Watch Apps: Insights into Wearable Use Cases

This report analyzes trends in the development of tethered and native apps for smart watches as the smart watch industry ramps up production and faces fiercer competition since Apple joined the race i...

Industry Report

Consumer Electronics and Entertainment

09/27/2016

Personalization in Entertainment Services

Personalization is becoming an increasingly important element in the entertainment world. Competitors are using personalization features and technologies to define services, derive new revenues, and b...

Industry Report

Broadband and Mobility

08/23/2016

App Strategies for the Connected Car Industry

In-vehicle connectivity has morphed cars into the next great apps platform. Yet vehicles are distinct from other app-serving consumer devices due to safety concerns, product development timelines, and...

Industry Report

Broadband and Mobility

08/18/2016

Reassessing Mobile Payments: A Duopoly or Oligopoly?

This report analyzes market competition in the mobile payment industry, focusing on business strategies of payment platform developers including Apple Pay, Android Pay, PayPal, and other emerging solu...

Industry Report

Consumer Electronics and Entertainment

08/11/2016

Streaming Media Devices: Trends and Innovations

This report focuses on the market innovations and trends within the ecosystem for connected TV home entertainment devices. The report covers key connected TV devices, including smart TVs, gaming conso...

Industry Report

Smart Home: Products and Services

07/29/2016

State of Residential Security and Smart Home in Europe

This report provides an overview of the residential security market in Europe. It also presents issues that challenge the many companies seeking a piece of the European marketplace for security system...

Industry Report

SMB

07/29/2016

Service and Technology Needs of SMBs

This report examines use of technical products and services among small and medium businesses (SMBs) of various sizes and within a variety of industries. It studies the primary technical challenges fa...

Webinar

Connected Health and Wellness

07/28/2016

Disruption and Innovation in the Top-three Digital Health Markets

This webinar draws topline research findings from Parks Associates’ Connected Health Tracker Service on health innovations and disruptions and analyzes the three leading digital health solution areas.

Industry Report

Consumer Electronics and Entertainment

07/28/2016

Multicultural Entertainment: Content Services for Language Groups

The United States has long been considered a “melting pot” for different global cultures, and the digital world has given cultural groups easier access to relevant content. Pay-TV operators have capit...

Quantified Consumer

Consumer Electronics and Entertainment

07/25/2016

Streaming Media Device Usage: Beyond Sales Receipts

This 360 View Update analyzes ownership and usage of Internet-connected entertainment devices, including gaming consoles, smart TVs, streaming media players, Blu-ray players, and DVRs. The research an...

Quantified Consumer

Consumer Electronics and Entertainment

07/13/2016

Changes to TV Packages

This 360 View Update analyzes current trends and consumer opinion of pay-TV channel packages among the rising popularity of skinny bundles and OTT video services. The research examines changes made to...

Industry Report

Smart Home: Products and Services

07/11/2016

Smart Lighting Landscape for the Connected Home

Smart lighting for connected homes offers enhanced ambience, entertainment, energy, security, safety, and even health benefits. This report examines the smart lighting ecosystem of products and servic...

Blogs

The Streamable

OTT

streaming

advertising

In The News

04/27/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

04/27/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

04/27/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

04/27/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

04/27/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

04/27/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

04/27/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

04/27/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

04/27/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

04/27/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

04/27/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

04/27/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

04/27/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

04/27/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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