Providing Market Intelligence for 40 Years

Search Results

Products

Quantified Consumer

Consumer Electronics and Entertainment

12/30/2013

Consumer Segmentation: Selling Premium TV Services

Consumer Segmentation: Selling Premium TV Services analyzes the demand for pay-TV features including TV Everywhere, remote access to DVR content, and personalized recommendations. It quantifies the pe...

Quantified Consumer

Smart Home: Products and Services

12/18/2013

Smart Home Packages

Smart Home Packages highlights opportunities in the smart home space by analyzing consumer demand for three hypothetical smart home packages. The study gauges consumer package preferences, willingness...

Quantified Consumer

Consumer Electronics and Entertainment

12/11/2013

OTT Video Buyers: Subscriptions and Transactions

OTT Video Buyers: Subscriptions & Transactions analyzes the consumers who purchase over-the-top video including electronic sell-through (EST) purchases, rented video downloads, and subscription online...

Quantified Consumer

Connected Health and Wellness

12/04/2013

Prescribing Apps: Engaging Health Consumers

Prescribing Apps: Engaging Health Consumers analyzes consumer use of health apps personally recommended by healthcare professionals. It quantifies and profiles the consumers using such apps and gauges...

Quantified Consumer

Connected Health and Wellness

09/30/2013

Online Communication Tools for Healthcare

Online Communication Tools for Healthcare analyzes consumers who use online tools to communicate with healthcare professionals. It identifies key use cases and how usage patterns differ by use case. P...

Quantified Consumer

Smart Home: Products and Services

09/30/2013

Consumer Segmentation: Who Will Pay for Home Energy Management?

Consumer Segmentation: Who Will Pay for Home Energy Management? gauges current adoption levels for home energy management features and analyzes the consumers that express interest and a willingness to...

Quantified Consumer

Consumer Electronics and Entertainment

12/04/2013

TV Everywhere Use & Authentication

TV Everywhere Use & Authentication analyzes the use of TV Everywhere (i.e., multiscreen) services by pay-TV subscribers. It presents Parks Associates’ latest tracking data on TV Everywhere awareness a...

Quantified Consumer

Consumer Electronics and Entertainment

09/30/2013

Consumer Segmentation: The Big CE Spenders

Consumer Segmentation: The Big CE Spenders segments the market for consumer electronics and analyzes the consumers that typically spend $1,000 or more each year on CE devices. It identifies their demo...

Quantified Consumer

Broadband and Mobility

09/26/2013

Mobile Commerce: Keys to Mass Adoption

Mobile Commerce: Keys to Mass Adoption analyzes consumer use of mobile commerce apps with particular attention given to apps that enable point-of-sale payments. It also investigates the use of mobile...

Quantified Consumer

Consumer Electronics and Entertainment

06/03/2013

Voice Recognition & Control on Mobile Devices

Voice Recognition & Control on Mobile Devices analyzes the adoption and use of smartphone voice control features, e.g., Apple Siri and Google Now. It compares and contrasts the two services and off...

Trackers

Consumer Electronics and Entertainment

01/03/2023

OTT Video Market Tracker - North America Update - December 2022

The OTT Video Market Tracker is an ongoing research service that tracks key players, trends, and services in the OTT video space. This monthly update is part of the service. Contact Parks Associates f...

Trackers

Consumer Electronics and Entertainment

12/01/2022

OTT Video Market Tracker - North America Update - November 2022

The OTT Video Market Tracker is an ongoing research service that tracks key players, trends, and services in the OTT video space. This monthly update is part of the service. Contact Parks Associates f...

Trackers

Smart Home: Products and Services

11/11/2022

Smart Home Tracker 2022 - Q3 Update

This product is part of the Smart Home Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home Market Tracker helps companies stay informed with Mar...

Industry Report

Consumer Electronics and Entertainment

10/21/2022

Ad-Based OTT Growth in FAST and AVOD Services

This report explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer preferences in watching ad-based content. It quantifies the number...

Blogs

The Streamable

OTT

streaming

advertising

In The News

03/06/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

03/06/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

03/06/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

03/06/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

03/06/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

03/06/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

03/06/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

03/06/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

03/06/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

03/06/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

03/06/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

03/06/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

03/06/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

03/06/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

Pages

Web Page

03/06/2026

Agenda

https://www.parksassociates.com/agenda

Web Page

03/06/2026

About

https://www.parksassociates.com/about

Web Page

03/06/2026

Call For Papers

https://www.parksassociates.com/call-for-papers

Web Page

03/06/2026

Sponsor Opportunities

https://www.parksassociates.com/sponsor-opportunities

Web Page

03/06/2026

Sponsor

https://www.parksassociates.com/sponsor

Web Page

03/06/2026

Agenda

https://www.parksassociates.com/agenda

Web Page

03/06/2026

Speakers

https://www.parksassociates.com/speakers

Web Page

03/06/2026

Contact Us

https://www.parksassociates.com/contact-us

Web Page

03/06/2026

Primary Research

https://www.parksassociates.com/primary-research

Web Page

03/06/2026

About us

https://www.parksassociates.com/about-us

Web Page

03/06/2026

Homepage

https://www.parksassociates.com/homepage

Web Page

03/06/2026

Agenda

https://www.parksassociates.com/agenda

Web Page

03/06/2026

Media

https://www.parksassociates.com/media

Web Page

03/06/2026

Research Services

https://www.parksassociates.com/research-service

Web Page

03/06/2026

Sponsors

https://www.parksassociates.com/sponsors

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive