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Products

Quantified Consumer

Smart Home: Products and Services

03/26/2015

Energy Services in the Smart Home

Energy Services in the Smart Home analyzes the demand for value-added services that complement electricity service with smart home-enabled monitoring capabilities. The research gauges consumer interes...

Quantified Consumer

Broadband and Mobility

02/02/2015

Consumer Segmentation: Who is Buying Tech Support Subscriptions?

Consumer Segmentation: Who is Buying Tech Support Subscriptions? analyzes the market for subscription technical support services based upon a variety of consumer behavioral attributes in relation to s...

Quantified Consumer

Connected Health and Wellness

03/25/2015

Digitally Fit: Products and Services for Connected Consumers

Digitally Fit: Products and Services for Connected Consumers analyzes the adoption and use of Internet-enabled healthcare and fitness devices. It highlights adoption trends for these devices and gauge...

Quantified Consumer

Connected Health and Wellness

12/29/2014

Engaging Consumers for Healthy Living: Health Apps

Engaging Consumers for Healthy Living: Health Apps analyzes the adoption and use of health apps on smartphones and tablets as well as the use of health apps in conjunction with smart health devices. P...

Quantified Consumer

Consumer Electronics and Entertainment

12/22/2014

Consumer Segmentation: OTT Video Buyers

Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates’ video segmentation approach, which groups consumers based on...

Quantified Consumer

Broadband and Mobility

12/16/2014

Choice of Mobile Device: The Consumer Perspective

Choice of Mobile Device: The Consumer Perspective analyzes the impact of new handset purchasing models on the market for mobile phones. It specifically considers models that allow the subscriber to pu...

Quantified Consumer

Smart Home: Products and Services

12/19/2014

Consumer Segmentation: Smart Home Packages

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and s...

Quantified Consumer

Consumer Electronics and Entertainment

12/10/2014

The Super Buyer: Characteristics of High ARPU Customers

The Super Buyer: Characteristics of High ARPU Customers analyzes broadband and pay-TV subscribers in the top ARPU quintile and contrasts them against those in the bottom ARPU quintile. It includes a d...

Quantified Consumer

Consumer Electronics and Entertainment

03/31/2014

360 View: Entertainment Services in U.S. Broadband Households

This research project provides insight into the new segmentation of young video consumers and an examination of their habits and spending, including attitudes and preferences. It measures the demand f...

Quantified Consumer

Smart Home: Products and Services

12/31/2013

360 View: Energy & American Broadband Households

This consumer survey highlights value propositions driving adoption of smart home products and services and the role of energy within this expanding market area. This research study reveals the con...

Quantified Consumer

Consumer Electronics and Entertainment

11/25/2014

2014 Holiday Purchase Intentions

2014 Holiday Purchase Intentions analyzes consumer intentions to purchase CE devices on the eve of the 2014 holiday shopping season. It focuses on four product categories (tablets, smartphones, gaming...

Quantified Consumer

Connected Health and Wellness

10/28/2014

Reasons for Appeal of Health and Fitness Devices

Reasons for Appeal of Health and Fitness Devices investigates the drivers behind the purchase of smart health devices. It begins with an overview of adoption trends for smart health devices and the re...

Quantified Consumer

Smart Home: Products and Services

09/30/2014

Trends and Segments for Home Energy Management

Trends & Segments for Home Energy Management analyzes the demand for smart energy devices—smart home devices that help consumers manage their home’s energy consumption. The research details adoption t...

Quantified Consumer

Smart Home: Products and Services

09/30/2014

Growth in Self-Installed Energy and Smart Home Systems

Growth in Self-Installed Energy and Smart Home Systems analyzes the market for self-installed, smart home devices and systems. It begins by generally quantifying the number of broadband households wit...

Quantified Consumer

Consumer Electronics and Entertainment

09/30/2014

Optimizing Retail Channel Results

Optimizing Retail Channel Results analyzes purchase trends for CE devices with an aim of understanding the competition between online and brick-and-mortar players. The research compares purchase drive...

Blogs

The Streamable

OTT

streaming

advertising

In The News

03/05/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

03/05/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

03/05/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

03/05/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

03/05/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

03/05/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

03/05/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

03/05/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

03/05/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

03/05/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

03/05/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

03/05/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

03/05/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

03/05/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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