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Products

Quantified Consumer

10/13/2016

Consumers and OTT Service Business Models

OTT streaming video presents new opportunities to monetize content that may otherwise remain in archives, but sustaining a business is challenging. Many providers in the OTT space have expanded, mo...

Quantified Consumer

10/13/2016

Disruption in Live Content Consumption

The way consumers watch television and video has evolved. Advancements in content management and delivery technology enable consumers to view television programming on their own terms in an on-dema...

Quantified Consumer

Broadband and Mobility

10/26/2016

Mobile First: SoLoMo App Usage Trends

This 360 View Update focuses on SoLoMo (Social, Location, and Mobility) apps, including marketplace apps (e.g., Uber, Airbnb, and Grubhub), messaging apps (e.g., Facebook Messenger, Snapchat, and What...

Quantified Consumer

Smart Home: Products and Services

11/11/2016

Consumer Preferences for Solar and Storage

360 View Update: Consumer Preferences for Solar and Storage measures current adoption of solar solutions and profiles current owners. It also analyzes consumer interest in solar energy, storage, and a...

Quantified Consumer

Consumer Electronics and Entertainment

10/03/2016

Use of Multichannel Networks and Alternative Video

Use of Multichannel Networks and Alternative Video analyzes consumer usage of emerging video outlets like user-generated online video, social-based live video streaming, and consumer attitudes toward...

Quantified Consumer

Consumer Electronics and Entertainment

02/08/2017

Video Consumption by Language Groups

Video Consumption by Language Groups analyzes the uptake and use of pay-TV and digital video services among select ethnic groups and households that speak a language other than English in the home. Th...

Quantified Consumer

Smart Home: Products and Services

11/01/2016

Support for IoT and Emerging Technologies

360 View Update: Support for IoT and Emerging Technologies provides a granular breakdown of the current problems faced by owners of emerging technologies, including smart home and connected healthcare...

Quantified Consumer

Connected Health and Wellness

10/27/2016

Connected Health Devices and Apps: Quantifying the “Quantified Self”

This 360 View Update presents an overview of health and wellness device adoption and usage. It examines factors related to fitness activity tracking, frequency of device use, and rates of abandonment....

Quantified Consumer

Smart Home: Products and Services

10/18/2016

Connected Home Devices

Connected Home Devices Deep Dive breaks down Parks Associates’ latest data on consumer preferences for interoperability among 13 popular smart home devices. First, the research provides a brief overvi...

Quantified Consumer

Consumer Electronics and Entertainment

10/14/2016

CE Device Ecosystems

CE Device Ecosystems analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players) of the same brand (Apple, Amazon, Google, Samsung, Sony, Microsoft, e...

Quantified Consumer

Consumer Electronics and Entertainment

02/06/2017

Pay TV and the Reality of Cord Cutting

This 360 View Update quantifies the consumer groups that are flowing away from traditional pay TV, including those cancelling services and those who never subscribe. It assesses their motivations, val...

Quantified Consumer

Consumer Electronics and Entertainment

07/13/2016

Changes to TV Packages

This 360 View Update analyzes current trends and consumer opinion of pay-TV channel packages among the rising popularity of skinny bundles and OTT video services. The research examines changes made to...

Quantified Consumer

Smart Home: Products and Services

07/08/2016

Consumer Adoption & Use of IP Cameras

This 360 View Update provides an overview of the market for IP/networked cameras, tracks their rising popularity, and uncovers the trends driving growth in this product category. It profiles current o...

Quantified Consumer

Connected Health and Wellness

07/08/2016

360 View: Empowering Healthcare Consumers

Segments consumers based on their affinity to healthy living lifestyles, propensity to change behaviors, and familiarity and use of technologies in their daily life Examines consumer need...

Quantified Consumer

Consumer Electronics and Entertainment

06/23/2016

Consumer Demand for Connected Major Appliances

360 View Update: Consumer Demand for Connected Major Appliances analyzes trends related to the adoption and purchase intention of major home appliances, such as refrigerators, stoves, ovens, dishwashe...

Blogs

The Streamable

OTT

streaming

advertising

In The News

03/05/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

03/05/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

03/05/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

03/05/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

03/05/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

03/05/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

03/05/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

03/05/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

03/05/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

03/05/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

03/05/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

03/05/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

03/05/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

03/05/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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