Providing Market Intelligence for 40 Years

Search Results

Products

Webinar

Consumer Electronics and Entertainment

03/17/2020

Driving Engagement and Reducing Churn in OTT

Consumer engagement is a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships, among other methods, to drive subscribe...

Quantified Consumer

Consumer Electronics and Entertainment

03/16/2020

Adoption and Consumer Habits for vMVPD Services

Online pay-TV (virtual MVPD) services are an evolution for the pay-TV industry. This study examines the growing category of online pay-TV services and perceptions of these services among consumers. It...

Quantified Consumer

Broadband and Mobility

03/13/2020

360 View: Broadband Services in the US

This study examines uptake and perception of broadband services among US households. It assesses perception of broadband providers, service bundling, adoption of services, upgrades and downgrades of b...

Quantified Consumer

Consumer Electronics and Entertainment

03/12/2020

Today’s Broadcast TV

With the increasing number of on-demand options available for consumers today, broadcast TV is facing more pressure than ever before. Yet new trends suggest that live TV is making a comeback, both onl...

Channel Analytics

Smart Home: Products and Services

03/11/2020

MDUs, Home Builders, & Smart Home Technology

This study provides an assessment of the current state of smart home implementation among US builders of single-family and multifamily housing. This research has a specific focus on value propositions...

Quantified Consumer

Smart Home: Products and Services

03/06/2020

Consumer Demand for Smart Energy Solutions

The smart home provides connectivity that allows consumers and energy service providers to understand and manage energy consumption throughout the home. As adoption of solar, storage, and electric veh...

Channel Analytics

Smart Home: Products and Services

02/27/2020

2019 Security Dealer Survey

This 2019 research presents and analyzes the results of a survey of installers/dealers employed by security firms installing security systems in US households. It quantifies the dealers’ view of secur...

Quantified Consumer

Consumer Electronics and Entertainment

02/24/2020

Adoption and Business Models: Video, Music, and News Services

New streaming services continue to emerge with new business models designed to attract advertisers and users. This research examines the changing patterns of entertainment service adoption as well as...

Industry Report

Smart Home: Products and Services

02/24/2020

Competition in Residential Security

Competition from DIY solutions, smart products, new business models, and new entrants is transforming the residential security market. This industry report provides an overview of market trends and re...

Webinar

Smart Home: Products and Services

02/06/2020

Trends and Opportunities in Residential Energy Management

This webinar presents industry insights, buzz from CES, and new consumer and industry research from Parks Associates, including adoption of smart home products, new partnerships, and deployment of new...

Smart Product Market Assessment

Smart Home: Products and Services

02/04/2020

Smart Door Lock

Smart Product Market Assessments provide a comprehensive and deep analysis of a single smart product market.

Blogs

The Streamable

OTT

streaming

advertising

In The News

04/26/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

04/26/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

04/26/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

04/26/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

04/26/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

04/26/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

04/26/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

04/26/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

04/26/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

04/26/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

04/26/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

04/26/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

04/26/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

04/26/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

Pages