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White Paper

Smart Home: Products and Services

01/06/2022

Home Security: Choice is the Ultimate Value Proposition

The white paper explores the market trends specific to the role of the broadband service provider in providing consumers the ultimate value through choice of installation and services for home automat...

Quantified Consumer

Smart Home: Products and Services

12/22/2021

Alerts and Alarms: Consumer Perceptions of Security Event Management

This study explores consumer attitudes, preferences, and experiences in security event management among households with professional monitoring. It presents consumer perceptions on alerts (false/true)...

Consumer Insights Dashboard

Broadband and Mobility

12/20/2021

Home Services Dashboard 3Q 2021

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.

White Paper

Consumer Electronics and Entertainment

12/15/2021

AI-enabled Data: Key to Video Service Optimization

AI-enabled Data: Key to Video Service Optimization investigates the drivers and use cases for artificial intelligence (AI) and machine learning (ML) - enabled data in the video services market.

Webinar

Smart Home: Products and Services

12/13/2021

A New Era: Home Security Expansion

This webinar explores the challenges of meeting this diverse mix of expectations across varying content types, audiences, and customer segments, and best practices in addressing them. Speakers discuss...

Quantified Consumer

MDU / Multifamily Tech

12/08/2021

Smart Home Opportunities in Multifamily Properties

The multifamily smart home market is attracting many smart home providers and is increasingly competitive. This study examines the smart home preferences of consumers in multifamily homes. It quantifi...

Market Assessment

Consumer Electronics and Entertainment

12/06/2021

Smart Watches and Wearables - Mkt Assmnt

Smart Product Market Assessments provide a comprehensive and deep analysis of a single smart product market. Parks Associates analysts identify key market drivers and barriers and assesses market grow...

Consumer Insights Dashboard

Smart Home: Products and Services

11/23/2021

Residential Security Dashboard 2Q 2021

The Residential Security Dashboard visualizes the most  important metrics informing the strategic decision making of companies across the residential security market.

Quantified Consumer

Smart Home: Products and Services

11/19/2021

All Apps Aren’t Equal: Smart Home User Experiences

This consumer research provides an in-depth examination of the user experience among smart home app users. It quantifies consumer preferences and pain points, the value of unified versus endpoint solu...

Webinar

Consumer Electronics and Entertainment

11/18/2021

How to Build a Winning OTT Strategy: Balancing Content and Platforms

This webinar explores the challenges of meeting this diverse mix of expectations across varying content types, audiences, and customer segments, and best practices in addressing them. Speakers discuss...

Quantified Consumer

Connected Health and Wellness

11/17/2021

Healthy and Well at Home: Senior Assistive Technologies

The COVID-19 pandemic has exposed the vulnerability of our senior population. An increasing number of seniors are seeking solutions that keep them both safe and connected within their homes, including...

Channel Analytics

Smart Home: Products and Services

11/12/2021

2021 Security Dealer Survey

This 2021 research presents and analyzes the results of a survey of installers/dealers employed by security firms installing security systems in US households. It quantifies the dealers’ view of secur...

White Paper

Smart Home: Products and Services

11/09/2021

Home Energy Management: Driving Consumer Engagement and New Revenue

The white paper details factors that influence whether or not consumers adopt and use a specific energy management solution as well as the impact of new digital strategies that can help overcome barri...

Blogs

The Streamable

OTT

streaming

advertising

In The News

04/25/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

04/25/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

04/25/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

04/25/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

04/25/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

04/25/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

04/25/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

04/25/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

04/25/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

04/25/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

04/25/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

04/25/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

04/25/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

04/25/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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