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Consumer Insights Dashboard

Wi-Fi and Home Networking

02/25/2025

Home Services Dashboard Q4 2024

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Consumer Insights Dashboard

Smart Home Devices, Automation, Controls

02/25/2025

Smart Home Dashboard 4Q 2024

The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market.   Consumer Insights Dashboards present survey-b...

Quantified Consumer

MDU Research

05/31/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking towards...

Quantified Consumer

Entertainment Content: Video, Audio, Gaming

02/21/2025

Streaming Sports: The Fan Experience

The video services market’s transformation away from pay-TV to streaming has disrupted sports media. Sports fans have more ways than ever to engage with favorite teams and watch live matches out-of-ma...

Trackers

Smart Home Devices, Automation, Controls

02/13/2025

Smart Home and Security Tracker 2025 - January Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

White Paper

Smart Home Devices, Automation, Controls

02/07/2025

Smart Spaces: New Opportunities for Custom Integrators

This white paper, sponsored by Nice, explores the significant growth opportunities for custom integrators beyond the residential market. It examines the specific needs of education, multifamily, hospi...

Trackers

Smart Home Devices, Automation, Controls

02/04/2025

Smart Home and Security Tracker 2024 - Q4 Competitor Landscape: Platforms and Products

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Video Services: OTT, Pay TV

01/31/2025

Interactive TV: Social, Commerce, Sports

The contract-free subscription streaming service economy results in constant, high churn, and now after years of strong spending on original and exclusive content to build their subscriber bases, inve...

Trackers

Video Services: OTT, Pay TV

01/31/2025

Streaming Video Tracker - North American Update: January 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Quantified Consumer

Smart Home Devices, Automation, Controls

01/29/2025

Smart Home Services: Safety, Prevention, Comfort

As the smart home increasingly reaches the mainstream, users look for practical applications and real value. They also need new forms of service and support.  This study investigates smart home pain p...

Webinar

Smart Home Devices, Automation, Controls

01/28/2025

Beyond Residential: Custom Integration’s Role in Smart Spaces

Custom integrators play a critical role in ensuring technology works as users expect, with thoughtful design, smooth installation, and a seamless user experience.  This is true both in a residential s...

Trackers

Video Services: OTT, Pay TV

01/22/2025

Streaming Video Tracker: Analyst Notes, Q4 2024

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

Smart Product Market Assessment

Wi-Fi and Home Networking

01/21/2025

Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape

The home networking landscape continues to evolve, with networking products incorporating new technology and features including Wi-Fi 7, mesh networking, 5G mobility and fallback, and router-enabled s...

Industry Report

Video Services: OTT, Pay TV

01/17/2025

Streaming Video Market: Rise of Hybrid Models

As the OTT streaming market matures, leading and niche services are evolving their strategies from a primary focus on building the customer base to one of profitability via revenue diversification and...

Blogs

The Streamable

OTT

streaming

advertising

In The News

06/25/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

06/25/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

06/25/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

06/25/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

06/25/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

06/25/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

06/25/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

06/25/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

06/25/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

06/25/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

06/25/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

06/25/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

06/25/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

smart home

broadband

internet

mobile internet

Smart Home

06/25/2025

Key Trends in the Home Internet Market

Wireless players are increasingly competitive, gaining a larger share of the US residential home internet market. Fixed wireless and satellite are disrupting the market, while more traditional players...

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