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White Paper

01/20/2023

Market Snapshot - Smart TVs & the User Experience

The home entertainment device market is consolidating around the smart TV. This market snapshot examines how the user interface can be used as a point of differentiation to win consumers. Key T...

White Paper

01/20/2023

Enabling Voice in the Smart Home

In the smart home, voice will serve as a prime differentiator in the user experience. This whitepaper presents market strategies for long-term success in the voice technology market. Key Topics...

White Paper

01/20/2023

Market Snapshot - Digital Health & the U.S. Aging Population

This Market Snapshot examines the current smart home opportunity in independent living and strategies to leverage IoT technologies to help consumers with healthcare and wellness. Topics...

White Paper

01/20/2023

Cybersecurity: Turning Necessity into Business Opportunity

This whitepaper provides an overview of current content security systems and identifies the pain points in the transition from content security to big data security. Topics • Current securi...

White Paper

01/20/2023

Opportunities and Business Models for Public Wi-Fi Services

This whitepaper examines consumer mobile and Wi-Fi data usage trends and the business models and monetization strategies of public Wi-Fi providers. It also presents a case study of how a large stad...

White Paper

01/20/2023

Top 5 Video Trends in an IP-based World

Many macro trends are shaping the future of the global video marketplace. Top 5 Video Trends in an IP-based World examines the factors that video industry players should consider as they assess the...

White Paper

01/20/2023

Market Snapshot: Consumers and the Smart Home Purchase Experience

This Market Snapshot provides consumer perspectives on the smart home purchase process, specific to the Best Buy and Vivint announcement. Topics Consumer interest in smart home products...

White Paper

01/20/2023

Impact of Voice on Connected Consumer Markets

At the end of 2016, 45% of U.S. broadband households used a voice-enabled personal assistant through an application or dedicated device. The arrival and growth of voice control have catalyzed a maj...

White Paper

01/20/2023

Market Snapshot: Disruptive Forces in the Home Security Market

This Market Snapshot examines the disruptive forces impacting the home security market. It analyzes trends shaping home security and monitoring services in the U.S. and offers strategies for securi...

White Paper

01/20/2023

2017 CES® Coverage

This whitepaper analyzes major themes and announcements at CES® 2017 for the Entertainment, Smart Home/Security, Mobile, Health, and Connected Car markets. Topics Ente...

White Paper

Energy Management

01/20/2023

Top 10 Consumer IoT Trends in 2017

This whitepaper analyzes 10 key trends impacting the market for consumer technology now and into the next year. Topics include: Voice Control Mobile Services C...

White Paper

01/20/2023

Market Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented Reality

Virtual and augmented reality technologies have the potential to benefit to multiple industries. This market snapshot focuses on current consumer engagement trends and strategies to boost adoption...

White Paper

01/20/2023

IoT Support: Solutions for the Internet of Tomorrow

Sponsored by CSS Corp Connected devices can provide additional functionality and convenience for consumers in many ways, but these devices also...

White Paper

01/20/2023

Content Distribution Strategies: Changes in Movie Windowing

This whitepaper presents current distribution trends and strategies in the movie windows ecosystem and examines the effects they are having on industry players. Windowing for motion pictures is...

White Paper

01/20/2023

Market Snapshot: Insights on Consumer Engagement for Health and Wellness

Consumer comfort with specific health-related activities remains low - strategies to improve consumer comfort in designing care plans and selecting monitoring devices are needed. This Parks Ass...

Blogs

The Streamable

OTT

streaming

advertising

In The News

11/06/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

11/06/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

11/06/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

11/06/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

11/06/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

11/06/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

11/06/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

11/06/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

11/06/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

11/06/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

11/06/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

11/06/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

11/06/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

11/06/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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