Providing market intelligence for more than 35 years

Search Results

Products

White Paper

Support Services

11/05/2020

Supporting Today's Connected Consumer

The technical landscape in US households has changed significantly, and the old models of break/fix support no longer meet consumer needs. Data-driven solutions and innovative support services can exp...

White Paper

Entertainment Content: Video, Audio, Gaming

12/07/2020

Improving OTT Customer Engagement with Smart Data

This white paper examines the key phases of the OTT consumer journey and how data is used to best acquire, engage, and retain customers. This white paper also examines how leading digital media and en...

White Paper

Video Services: OTT, Pay TV

10/27/2020

Market Snapshot - OTT Video Viewership: The Role of Mobile

This Market Snapshot investigates the changing role of mobile among consumers, as well as its importance among different demographics, particularly Generation Z.

White Paper

Residential Security

11/11/2020

The Value of Professional Monitoring

Professionally monitored services offer a dedicated, 24/7 staff for monitoring and serve both residential and commercial properties. Professional monitoring services can also deliver benefits in many...

White Paper

Consumer Electronics Devices

06/17/2020

Optimizing the Smart TV Experience

This white paper, developed in cooperation with applicaster highlights the evolution of video and the TV in the home, the role of technology in pushing the smart TV further to the forefront of the in-...

White Paper

Video Services: OTT, Pay TV

05/28/2020

Market Snapshot: Disney+ and Apple TV+

This Market Snapshot highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors driving their growth. Data presented in this Market Snapshot were dr...

White Paper

Support Services

01/03/2020

Next-Generation Support: Building an Engagement Platform

Support services are instrumental for building and sustaining valuable customer relationships. This white paper examines the direct connections between support services and greater consumer engagem...

White Paper

Support Services

10/29/2019

Cybersecurity Impact on Smart Home Market Growth

The white paper examines the growing need for comprehensive cybersecurity solutions in the smart home industry and new device requirements that align with consumer attitudes and expectations toward da...

White Paper

Video Services: OTT, Pay TV

07/30/2019

Market Snapshot: The Changing World of Pay TV

This Market Snapshot examines the changing world of pay TV, trends in consumer viewing habits and household subscriptions, and strategies among vMVPD and other players to retain subscribers and win ne...

White Paper

Residential Security

07/19/2019

Market Snapshot: DIY and Home Security

This Market Snapshot provides insight into the market for DIY, self-installed home security solutions. These solutions  will significantly lower the cost of security, create new monitoring use cases,...

White Paper

Telehealth

07/12/2019

Telecare in the EU: Smart Home and Independent Living

This white paper explores how smart home technology can support independent living and explains the benefits for both telehealth and telecare. It focuses on what could be considered the mass-market ap...

White Paper

Smart Home Devices, Automation, Controls

08/30/2019

Open for Business: Future Flexibility for Smart Home Services

Shifting market forces challenge today’s service providers to develop new strategies for creating and capturing customer value. Innovative service providers are working to identify new services that w...

White Paper

Smart Home Devices, Automation, Controls

02/05/2019

Leveraging Smart Home and IoT for New Insurance Business Models

This white paper paper explains how home insurance carriers can leverage the IoT and smart home to secure new revenue growth and defend against emerging threats.

White Paper

Smart Home Devices, Automation, Controls

01/02/2019

Changing Dynamics of the Smart Home: Opportunities for Service Providers

This white paper examines strategies to deliver a smart home experience that incorporates support, security, privacy protection, and a variety of personalized value propositions. Key Topics O...

White Paper

Entertainment Content: Video, Audio, Gaming

10/29/2018

Redefining Viewer Relationships: The New Approach in OTT

This whitepaper analyzes how today's leading companies are adapting to become consumer-first organizations in an era of increasingly engaged viewers. Key Topics Repositioning for changing con...

Blogs

The Streamable

OTT

streaming

advertising

In The News

08/15/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

08/15/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

08/15/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

08/15/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

08/15/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

08/15/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

08/15/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

08/15/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

08/15/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

08/15/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

08/15/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

08/15/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

08/15/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

08/15/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

Pages

Web Page

08/15/2025

Agenda

https://www.parksassociates.com/agenda

Web Page

08/15/2025

About

https://www.parksassociates.com/about

Web Page

08/15/2025

Call For Papers

https://www.parksassociates.com/call-for-papers

Web Page

08/15/2025

Sponsor Opportunities

https://www.parksassociates.com/sponsor-opportunities

Web Page

08/15/2025

Sponsor

https://www.parksassociates.com/sponsor

Web Page

08/15/2025

Speakers

https://www.parksassociates.com/speakers

Web Page

08/15/2025

Contact Us

https://www.parksassociates.com/contact-us

Web Page

08/15/2025

Primary Research

https://www.parksassociates.com/primary-research

Web Page

08/15/2025

About us

https://www.parksassociates.com/about-us

Web Page

08/15/2025

Homepage

https://www.parksassociates.com/homepage

Web Page

08/15/2025

Agenda

https://www.parksassociates.com/agenda

Web Page

08/15/2025

Media

https://www.parksassociates.com/media

Web Page

08/15/2025

Research Services

https://www.parksassociates.com/research-service

Web Page

08/15/2025

Sponsors

https://www.parksassociates.com/sponsors

Web Page

08/15/2025

Speakers

https://www.parksassociates.com/speakers

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive