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Webinar

Consumer Electronics Devices

05/22/2024

Rise of AI: Consumer Perception, Industry Impacts

Join us for a compelling webinar that delves into the transformative effects of artificial intelligence (AI) on the entertainment industry, including the impact on the advertising experience. AI wi...

White Paper

Video Services: OTT, Pay TV

05/22/2024

Effective Bundling: Pain Points and Expectations from Subscription Leaders

The subscription landscape is growing increasingly complex, with consumers embracing more subscription services than ever across entertainment, retail, fitness, transportation, and other areas of thei...

Trackers

Smart Home Devices, Automation, Controls

05/17/2024

Smart Home and Security Tracker 2024 - April Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Consumer Insights Dashboard

Video Services: OTT, Pay TV

05/16/2024

Video Services Dashboard 1Q 2024

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions. Related News...

Trackers

Video Services: OTT, Pay TV

05/02/2024

Streaming Video Tracker - North American Update: April 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Trackers

Smart Home Devices, Automation, Controls

05/02/2024

Smart Home and Security Tracker 2024 - Q1 Market Update and Beta*

*This is a beta release of our new format, and we are actively seeking feedback on how we can improve future releases, please contact and let us know* ------------------- This product is part of the...

White Paper

Smart Home Devices, Automation, Controls

05/07/2024

Middle Market: Lowering Barriers to the Smart Home

In this white paper, Parks Associates profiles the new smart home user and assesses the unique needs of this market segment. The research provides strategies to grow the market by addressing barriers...

White Paper

Residential Security

05/01/2024

Next-Gen Professional Monitoring: Scaling Verification

This white paper shares primary consumer and industry research conducted by Parks Associates, in partnership with Ubiety, to share first responders’ view of security alarms and how it impacts their  r...

Trackers

Smart Home Devices, Automation, Controls

04/05/2024

Smart Home and Security Tracker 2024 - March Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

White Paper

Residential Security

04/08/2024

Expectations vs. Reality: Enhancing Alarm Monitoring Response

This white paper highlights how security providers are actively adding revenues through new technology and response options, including private guard services, and ensuring fast response during securit...

Blogs

The Streamable

OTT

streaming

advertising

In The News

08/02/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

08/02/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

08/02/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

08/02/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

08/02/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

08/02/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

08/02/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

08/02/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

08/02/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

08/02/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

08/02/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

08/02/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

08/02/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

08/02/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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