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Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

09/30/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Quantified Consumer

Smart Home: Products and Services

06/30/2026

Smart Home Platforms: UX, Loyalty, Monetization

This flagship study evaluates consumer engagement with smart home control platforms, including preferences, satisfaction, and loyalty across major ecosystems. It measures adoption, usage, and switchin...

Blogs

smart home

connected CE

home automation

connected home

Smart Home

05/01/2026

The Smart Home Buyer Journey: Complex and Personal

As the smart home industry attempts to cross the chasm—moving from adoption among early adopters to the early majority—brands in the space fervently seek to understand the value propositions that driv...

CONNECTIONS

demand response

home automation

home networks

Internet of Things

interoperability

lighting

Smart Home

05/01/2026

The Smart Home Buyer Journey: Complex and Personal

As the smart home industry attempts to cross the chasm—moving from adoption among early adopters to the early majority—brands in the space fervently seek to understand the value propositions that driv...

smart home

home automation

retail

IoT

connected home

Smart Home

05/01/2026

Retailer Strategies and Smart Home Merchandising

As the smart home industry attempts to cross the chasm—moving from adoption among early adopters to the early majority—brands in the space fervently seek to understand the value propositions that driv...

OTT

streaming

online video

entertainment

Press Releases

05/01/2026

Will OTT Services Continue Free Trials?

As the presence of OTT services has increasingly grown over the past few years, free trials have been an effective tool for these services to engage and acquire customers. These free trials allow pote...

connected CE

home automation

home networks

interoperability

smart home

voice control

Smart Home

05/01/2026

AI Isn’t Just Hollywood’s Dream Anymore

As the popularity of smart home products continues to grow, so too do technological advancements in artificial intelligence. Hollywood icons like KITT (Knight Rider) and Pat (Smart House) actually do...

care management

energy

home automation

independent living

virtual care

Connected Health Summit

Smart Home

05/01/2026

Can Smart Technology Really Reduce Anxiety and Promote Peace of Mind?

As the Parks Associates team gears up for our annual Connected Health Summit next week, we’re reviewing some of our latest research on trends in consumer health concerns.  One of the most striking tre...

energy

home safety

Energy

05/01/2026

Smart Home: Bringing Energy Efficiency to Low-Income Households

As technology moves forward, energy efficiency and “green” solutions—particularly in the residential space—continue to gain prominence. As of Q4 2018, about 25% of US broadband households own at least...

Connected Health Summit

digital health

remote health monitoring

wearable

Health

05/01/2026

Electronic Caregiver: Transforming Healthcare with Connected Health Solutions

As technology continues to transform the healthcare industry, Electronic Caregiver stands out as a leader in the connected health space. Their innovative solutions blend cutting-edge technology with p...

OTT

streaming

Adeia

advertising

interactive video

Interactive & Shoppable TV: Next Wave of CTV Revenues

Entertainment

05/01/2026

Unlocking New Revenue Streams with Shoppable CTV Ads

As streaming services race to profitability, shoppable ads and interactive formats represent the next frontier of monetization. Our latest white paper, in partnership with Adeia, offers a roadmap for...

smart home

CONNECTIONS

connected CE

home automation

IoT

Reolink

Home Assistant

Smart Home

05/01/2026

Cloud vs. Local: The Smart Home Business Model Divide is Taking Shape

As smart home adoption grows, manufacturers are making key decisions that shape not just product features—but business models and brand identities. A clear split is emerging between “hero brands” like...

smart home

security

IoT

door locks

broadband

Press Releases

05/01/2026

Parks Associates Releases New Privacy and Big Data Research as EMV (Europay, MasterCard, and Visa) Deadline Approaches

As retailers push new credit card and payment technologies to secure consumer data, a Parks Associates industry report finds consumer concerns of data vulnerabilities are widespread across the Interne...

COVID-19

energy

smart grid

Energy

05/01/2026

Promising Growth for the EV Market

As part of Parks Associates’ connected home and smart energy research, the firm asks consumers about electric vehicles, and recent results showing an unchanged market year over year with 7% of broadba...

home safety

insurance

Internet of Things

mHealth

remote health monitoring

seniors

Smart Home

05/01/2026

Top Six Drivers of Remote Health Care

As of April 2021, 66% of US broadband households are familiar with telehealth services compared to 50% in May of 2020. The use of telehealth services has more than quadrupled, increasing from 15% in 2...

connected CE

CONNECTIONS

smart home

Consumer Electronics Devices

05/01/2026

Moving Beyond Traditional Consumer Electronics: Connected Devices Everywhere

As of 2020, consumers have an average of around 12 connected devices in their homes. This is up from an average of around 8 devices back in 2015 – so a growth of around 4 devices in the past five year...

OTT

streaming

entertainment

Entertainment

05/01/2026

Netflix Earnings Preview: Profitability Over Pure Growth

As Netflix prepares to release its quarterly earnings, the company’s strategy continues to evolve from a focus on subscriber acquisition to one centered on profitability. This shift reflects the matur...

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