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Trackers

Residential Security

05/13/2025

Smart Home and Security Tracker 2025 - April Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Residential Security

05/09/2025

Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Smart Home Devices, Automation, Controls

05/05/2025

Smart Home: User Experience, Pain Points & Support

More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract a...

Trackers

Video Services: OTT, Pay TV

05/01/2025

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Residential Security

04/22/2025

Home Security Reimagined: Intelligence over Hardware

This white paper explores the forces driving this transformation, the economic & technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where...

Trackers

Residential Security

04/15/2025

Smart Home and Security Tracker 2025 - March Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Video Services: OTT, Pay TV

04/02/2025

Streaming Video Tracker - North American Update: March 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

03/27/2025

Modernizing Multifamily Housing: Retrofitting Access Control

This white paper explores how owners and operators are responding to shifting conditions by retrofitting solutions, particularly access control, into their existing properties. It provides insights in...

Consumer Insights Dashboard

Residential Security

03/21/2025

Residential Security Dashboard 4Q 2024

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.   Consumer Insights Dashboards...

Trackers

Smart Home Devices, Automation, Controls

03/17/2025

Smart Home and Security Tracker 2025 - February Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Blogs

smartphones

Apple

KHOU

In The News

05/17/2025

Are Smartphones Too Big?

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...

smartphones

Apple

smart watch

Samsung

In The News

05/17/2025

New Leaked iPhone 7 Photos: Dual Cameras, Smart Connector, No Home Button

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...

smartphones

Apple

Samsung

In The News

05/17/2025

The New SE Will Be Virtually Alone Among Popular Rival Smartphones In Its Height

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple’s best-seller ever. But not all Apple consumers made the switch. According to research firm Pa...

digital music

Prime Music

music streaming

Hypebot

In The News

05/17/2025

68% Of Smartphone Users Stream Music Daily

According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...

OTT

streaming

Netflix

password sharing

Quartz

In The News

05/17/2025

A Third Of Netflix Watchers In The US Don’t Pay For Netflix

Netflix, at least publicly, isn’t concerned about account sharing. CEO Reed Hastings called it “a positive thing” at the Consumer Electronics Show in January. Hastings argued that many of the “moocher...

smartphones

digital music

Apple

Forbes

T-Mobile

In The News

05/17/2025

More Than Two Thirds Of Smartphone Users Stream Radio Every Week

The research in the report was done by Parks Associates, a “market research and consulting company specializing in emerging consumer technology products and services,” according to its public statemen...

OTT

streaming

Netflix

subscription

ValueWalk

In The News

05/17/2025

31 Percent Of U.S. Netflix Viewers Don’t Pay For It

However, a recent report from Parks Associates claimed that mooching leads to humongous losses of $500 million a year for the streaming video industry. The online black market for streaming accounts i...

wearable

smart watch

connected health devices

Growth Business

In The News

05/17/2025

UK Wearables Market Second In Europe

"The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications," said Harry Wang, director, health and mobile produ...

smart home

home networks

energy

Security Systems News

In The News

05/17/2025

Resi Security Industry Preps For ISC West

Tom Kerber, who leads Parks Associates’ research in the areas of home controls, energy management and home networks, told SSN that ISC West allows him to meet face-to-face with leaders in the industry...

digital content

Billboard

music streaming

In The News

05/17/2025

SXSW: Live Streaming Is Fully 'A Thing,' HD Audio Isn't

The same can’t be said of high-definition audio -- it isn’t yet "a thing." But can it become a thing? Two years after Neil Young unveiled his hi-def iPod, the Pono, on the keynote stage of Austin's Co...

industry event

Smart Home

01/20/2023

Parks Associates CEO Presenting at CABA's Digital Home Forum

CABA Digital Home Forum will take place in St. Paul, Minnesota on February 17, 2011. Tricia Parks, CEO, Parks Associates will be presenting on the session, Connected Home Roadmap on Thursday, F...

pay TV

set top box

entertainment

Campaign US

In The News

05/17/2025

The FCC Pulled A Game-Changer

While government is often well intentioned, the end result is often lacking. This ruling, however, is huge and will affect everyone within the TV hardware and software ecosystems, from content creator...

digital media

broadband

internet

In The News

05/17/2025

Forget Trump And Clinton, Cable News Networks Are Winning The Election

Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming...

smart home

connected CE

appliances

connected home

In The News

05/17/2025

Smart Kitchen Appliances to Add to Your Home

It hasn’t taken the technology boom long to hit our kitchens, as each year big companies like LG and GE release more smart and connected appliances. According to Parks Associates, 17 percent of consum...

CONNECTIONS

home automation

Internet of Things

smart home

Press Releases

05/17/2025

Top Five Reasons to Attend CONNECTIONS™: The Premier Connected Home Conference

The 20th-annual CONNECTIONS™ Conference will take place May 24-26, 2016 in San Francisco, CA. This three-day IoT industry conference hosts over 650 executives in the connected entertainment, IoT,...

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