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Q2 2021

Industry Report

Security Adjacencies: Building on Peace of Mind Value Props

Security service providers have an opportunity to build on their core offering by cultivating peace-of-mind value propositions for lifestyle segment use cases. This report evaluates market potential for smart solutions that leverage residential security strengths to address other peace-of-mind use cases, such as elder care, childcare, pets, car security, frequent travelers, vacation homeowners, and property safety from fire and water damage.

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Bottom Line

Understanding Peace of Mind

Peace of Mind Use Cases

Motor Vehicles

Pets

Yard/Outdoor Items

Package Deliveries

High-Value Personal Property

Boats/Watercrafts

Vacation Homes

Insurance and Security Peace of Mind Parallels

Implications and Recommendations

Appendix

Citation

Attribution

Benefits Influencing Smart Home Device Purchases
Motor Vehicle Theft, 2019-20
Motor Vehicle In-Market Solutions
Desired Capabilities of Vehicle Monitoring Service
Pet In-Market Solutions
COVID-19 Impact on Interest in Family/Pet Monitoring
Yard/Outdoor Item In-Market Solutions
Networked Cameras Monitoring Interest
Package Delivery In-Market Solutions
Top 3 Important Conditions for Security System to Detect and Prevent Burglaries, 2018-19
High-Value Personal Property In-Market Solutions
Desired Items for Smart Tag Tracking Service
New Powerboats in the US, 2019-20
Boat/Watercraft In-Market Solutions
Vacation Home In-Market Solutions
Drivers and Barriers for Smart Home Technology Adoption for Insurance Providers
Attitudes Towards Smart Home Devices and Insurers
 

© May 2021 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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Related Research

Residential Security: Competitive Analysis - Q2 2022

IoT: Extending Professional Monitoring for New Revenue - Q2 2020

The Future of Residential Security in Europe - Q4 2019

Security Adjacencies: Building on Peace of Mind Value Props - Q2 2021

Primary Research

Residential Security Dashboard 4Q 2024 - Q1 2025

Residential Security Dashboard 2Q 2024 - Q3 2024

Residential Security Dashboard 4Q 2023 - Q1 2024

Residential Security Dashboard 2Q 2023 - Q3 2023

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