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Latest Press Releases

Tuesday, Sep 11, 2018

40% of consumers with home or renters insurance are likely to purchase smart home products that can detect electrical fires

New whitepaper addresses consumer demand for smart home solutions that detect, prevent, and protect...

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Monday, Sep 10, 2018

16% of U.K. broadband households own a smart home device

CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT to feature new consumer survey data...

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Sunday, Sep 09, 2018

Webcast Recap: OTT Churn & Retention: Increasing Lifetime Subscriber Value

In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sapping...

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Tuesday, Sep 04, 2018

Overall rate of OTT video service cancellation steady at 18%

Parks Associates, Swrve, and Comcast Technology Solutions to address overcoming subscriber churn in...

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Monday, Aug 27, 2018

Augmented Reality: Next Generation Technical Support

The market for consumer electronics products and services is increasingly competitive. As brands see...

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Monday, Aug 27, 2018

NPS for Smart Speakers Poor against Smart Home Devices

International research firm Parks Associates announced today that Research Analyst Dina Abdelrazik w...

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