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Parks: 25% of U.S. Internet Households Subscribe to More Than Nine SVOD Services, An All-Time High

New data from Parks Research’s OTT Video Market Tracker shows that service-stacking is at an all-tim...

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Smart home companies add brand equity and new tech in Q1 via acquisitions

New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are streng...

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How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home...

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Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12...

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Smart Door Lock Capabilities Grow Along with Market Penetration

Smart door locks are maturing as a technology category, and with that maturity has come growth in sa...

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Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households...

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