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Latest In The News

Amazon modifies ad revenue, impressions share policy for international Fire TV apps

Amazon controls one of the most-dominant streaming TV platforms in the United States, with its Fire...

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Works With 2023 Developers Conference Offers Technical Deep Dives, Insightful Keynotes

Matter Development is Accelerating - What's the Latest?: Join Parks Associates' Director of Research...

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Amazon Prime Video “playing the long game” with NFL’s Thursday Night Football

Research by Parks Associates, published in January, revealed that 87 per cent of US households subsc...

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eero reveals Communities spirit for indoor connectivity

According to Parks Associates research, 31% of the US population resides in MDUs, and with new apart...

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Over half of CTV device owners engage in T-commerce

A study from Parks Associates has found that connected TV (CTV) is becoming a major business platfor...

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51% of CTV device owners engage in commerce-related activities through their TV

Parks Associates: 51% of CTV device owners engage in commerce-related activities through their TV...

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