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Latest In The News

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in...

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TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of...

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Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a...

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Smart Homes, Smarter Internet: 11 transformative IoT Trends in Canada

The smart home starts with trendy devices like smart cameras and video doorbells. According to Parks...

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Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You

“In these distribution partnerships, the service benefits from having a greater content library with...

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Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, presid...

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