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Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond

Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popula...

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2024 State Of The Industry: Guarded Optimism

“Companies will continue to adapt by finding new suppliers, adjusting product pricing, managing inve...

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Alliance Raises Curtain on Wi-Fi 7

“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast...

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Parks: Average U.S. Internet Home Had 17 Connected Devices in 2023

The average U.S. household with internet access had 17 connected devices in 2023, according to new d...

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Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition

A 2022 study from market research firm Parks Associates found a quarter of American households subsc...

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Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in...

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