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TV's next big experiment: 'choose your own adventure'

Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartph...

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This Company Wants To Secure Your Home With Phones And Drones

The market research firm Parks Associates estimates that as many as 16 million North American househ...

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Network negotiations: combining content and attracting consumers

In a statement, Discovery revealed its content pipeline will be fuelled by the Scripps acquisition t...

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Goldman’s Biogen ‘Conviction,’ New UnitedHealth CEO, Virtual Doctor Visits

There's climbing demand for virtual doctor visits. A recent survey by Parks Associates finds that Am...

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Parks Associates: Live TV Healthy, Just Shifting to Connected Devices

Parks Associates has identified five key video trends that have emerged in today’s shifting media la...

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Content creation value chain boosted by IP, AI and connected technologies

“Content owners, producers, and creators naturally want to get their content in front of as many peo...

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