Parks Associates In The News

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Apple Debuts 4K HDR Apple TV

Research from Parks Associates found Roku was strengthening its lead in the streaming media player s...

Apple edges deeper into Hollywood with 4K-enabled Apple TV

Apple still needs to play catch up. As of the end of March, Apple has about 15 percent of the set-to...

For Apple TV, The Price Is The Problem

In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launc...

Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV

Apple’s final miss on the cool front has been in the streaming device market, where three recent stu...

News, Rumors, and More: Here's Everything We Know about the Apple TV

In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially an...

Apple Really Needs To Get On The Stick

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Ro...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Apple Debuts 4K HDR Apple TV

Apple edges deeper into Hollywood with 4K-enabled Apple TV

For Apple TV, The Price Is The Problem

Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV

News, Rumors, and More: Here's Everything We Know about the Apple TV

Apple Really Needs To Get On The Stick

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