Parks Associates In The News

Latest In The News

Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV

Apple’s final miss on the cool front has been in the streaming device market, where three recent stu...

European smart home market awakens

According to Parks Associaties in their new report IoT Connectivity in Europe: Value of Connected Pr...

Apple Really Needs To Get On The Stick

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Ro...

Roku IPO stands a fighting chance in a market hostile to tech offerings

Roku lost $24.2 million in the first six months of 2017 and has accumulated $244 million in losses d...

Roku's IPO filing reveals plans to raise $100 million

Analyst Parks Associates announced just a couple of weeks ago that according to its estimates, Roku...

Calling all fitness freaks: Samsung's new wearables want you

While Apple and Samsung still talk up the fashion aspects of their devices, they've now shifted to e...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV

European smart home market awakens

Apple Really Needs To Get On The Stick

Roku IPO stands a fighting chance in a market hostile to tech offerings

Roku's IPO filing reveals plans to raise $100 million

Calling all fitness freaks: Samsung's new wearables want you

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