Parks Associates In The News

Latest In The News

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers...

In a crowded market, smaller streaming services must stand out — or perish

Tubi is part of a wave of streaming services that has flooded the U.S. market; some of them cater to...

The Challenge For Smart Home Companies: Getting A Foot In The Door

But many consumers are leery. News articles questioning the privacy and security of home networks an...

Privacy, Civil Rights Groups Press Amazon’s Ring to End Its Local Police Partnerships

It wasn't long ago that you could walk down the street without being video recorded by someone's doo...

Sonos Launches Rent-a-Speaker Pilot Program

Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected mar...

130% growth in US broadband households that subscribe to two or more OTT services: Parks Associates

Parks Associates research finds that the percentage of households with multiple OTT subscriptions ha...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Device UI Important to Consumers When Making a Purchase: Parks

In a crowded market, smaller streaming services must stand out — or perish

The Challenge For Smart Home Companies: Getting A Foot In The Door

Privacy, Civil Rights Groups Press Amazon’s Ring to End Its Local Police Partnerships

Sonos Launches Rent-a-Speaker Pilot Program

130% growth in US broadband households that subscribe to two or more OTT services: Parks Associates

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