Providing market intelligence for more than 35 years

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Streaming Is the New Cable

"NBC has announced its own service that will launch in 2020, and CBS' success is part of the motivat...

Roku Is a Must-Have for New Streaming Services

It's no surprise to see Apple TV+ coming to Roku. The Roku platform dominates the U.S. market, power...

AI and machine learning could goose home security and monitoring sector—report

Do-it-yourself security systems will cause some shifts in the residential security market as more th...

Google continues to ignore the Chromecast, the best product it ever made

The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazo...

Apple TV app coming to Roku players, Roku TVs today ahead of Apple TV Plus

With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus signifi...

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers...

Contact Us

Parks Associates

Sign up to receive all the latest media alerts in your inbox