Parks Associates In The News

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Parks Research: Technology Perceived Value Spikes During Pandemic

The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcas...

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run t...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Most Americans would likely agree that access to high-speed internet makes life much easier and more...

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenn...

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Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Parks Research: Technology Perceived Value Spikes During Pandemic

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

TV antenna use surges amid coronavirus outbreak

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